Business Model
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US Government-funded lodging is a $5Billion dollar market. Each year, the Department of Defense moves approximately 450,000 people across the globe, and the need to mobilize military personnel remains unaffected by the current pandemic and resultant economic slowdown.
At Ease has the opportunity to capture a large percentage of this housing market with their innovative short-term rental platform - the first of its kind specifically designed for the needs of military and federal employees. Prior to At Ease, there was no access to pre-approved, short-term rentals through an online booking platform. Large families, each with unique circumstances (including families with disabilities, pets, and a variety of other consideration) are forced to use hotels for temporary housing during a move. These displacements can last anywhere between 5 days and 5 months. Being able to secure a comfortable, home rental ensures adequate space for the family, the ability to cook meals and store food, and the opportunity to explore neighborhoods for more permanent residence, all of which can help reduce the impact of stress on the service member and their families.
In addition to the benefits of securing lodging through the At Ease platform, active duty members have the opportunity to become hosts themselves. Military families who own a home can have their home pre-certified to be ready for listing any time. This allows them to list their own property in the event of PCS, alleviating the burden of renting their property as well as locating a home for their transfer destination.
Revenue Streams
At Ease is a two-sided marketplace that connects approved hosts with military and federal personnel. Customers use the website interface to search for housing in their area, within their per diem allowance, and book directly through the site.
At Ease earns revenue through:
- Government reimbursement of per diem lodging rates
- $300 inspections and federal registration
- 8% commissioning on leisure travel