Authentically American has established itself as a premier provider of co-branded, made in USA apparel for businesses and organizations - an $8Billion market. The company is now seeking to expand its direct to consumer line by increasing exposure, awareness, and recognition of Authentically American as more than a lifestyle brand. It’s a company that reflects personal values like patriotism, respect, and charitable giving.
By purchasing apparel made entirely in the US, consumers are showing their support for the American workforce. The vintage US flag logo (officially registered trademark ®) aims to become representative of high quality, “Made in USA” goods - reminiscent of the decades before manufacturing moved overseas.
Authentically American features a wide-variety of high-quality clothing, as well as branded corporate apparel. All textiles, supplies and finished products are manufactured across the US and bear the “Made in USA” tag. The product line includes:
T-shirts, tank tops, pullovers, hoodies, jackets, sweatpants, socks, hats, athletic wear, jerseys, and uniforms
Polo and oxford style dress shirts, ties, bowties, scarves, and pocket squares
The consumer line features ready to wear designs with popular patriotic slogans and logos. Styles are modern, eye-catching, and designed for performance.
Businesses and other organizations have access to a full portfolio of apparel that can be custom branded for company use as uniforms or for resale. The branding team at Authentically American is passionate about storytelling and works closely with each organization to design a product that represents their company mission and values.
Authentically American has two primary business models: business to business (B2B) sales and direct to consumer (DTC) sales. In B2B sales, Authentically American works with corporations, charitable organizations/nonprofits, sports teams, and schools to co-brand apparel. Each item has the company logo and the Authentically American logo, signifying the partnership and commitment to quality, American made goods.
Businesses desiring branded uniform items can choose from a large portfolio ranging from casual T-shirts to dress shirts and ties. Authentically American apparel also acts as a marketing tool for restaurants, coffee shops, breweries, etc. who purchase branded items to resell in their own shops.
Direct to consumer sales are primarily driven by an online store and consist largely of athletic/performance wear with patriotic and motivational slogans. It appeals to the demographics of first responders, military, and fitness enthusiasts - as well as anyone with likeminded values who wants to show support for the American worker.
Authentically American's clothing line is also being tested in 20 Army & Air Force Exchange Service (AAFES) stores and online. Pending a successful first run, Authentically American will be available in all 120 AAFES stores globally. There are additional opportunities to secure similar arrangements with Navy, Marine Corps, and Coast Guard exchanges, as well as other national retailers.
The primary goal of this raise is to increase the consumer brand inventory, marketing, manufacturing and distribution, as the margins are twice as high for DTC sales.
Authentically American is focused on giving back and making a difference in their community. The company intentionally donates 10% of profits to veteran and first responder charities. Current partners include the Folded Flag Foundation and Reboot Alliance, honoring our American heroes and making a difference for families across the country.
The Folded Flag foundation provides educational scholarships and grants to the families of fallen military and government personnel serving the US. Their mission is to “completely embrace” a family after loss, with ongoing support for children and spouses.
At Reboot Alliance, military and first responders can find resources to overcome service-related trauma. For over a decade, they have been using their accessible, proven methods to improve quality of life of participants in the Reboot Recovery courses.
CEO and Founder Dean Wegner started Authentically American to mirror the values he learned in the military as an officer, helicopter pilot, and Army Ranger. He and his wife, Co-Founder Kelly Wegner, have assembled a leadership team that is just as committed to the company values: patriotism, quality, customer service, teamwork, and giving back to the community.
Andrew Polinski serves as Operations & Planning Director, bringing his experience in management at corporations like Pepsi Frito-Lay and Amazon. He has a Bachelor’s in Sociology and Business Management from UT Knoxville.
Creative Director Sarah Mallory is a graduate of the O'More School of Design with over 12 years of industry experience. She specializes in trend analysis, product development, and graphic design.
Steven Solomon is a decorated Army Veteran with deployments in Iraqi Freedom and Afghanistan. He serves as the Marketing Manager for Authentically American. He holds a Bachelor’s degree in Public Administration from UT Knoxville and a Master’s degree in Theology from Liberty University. His background includes hosting a nationally-syndicated radio program, writing for various publications, and pastoral ministry.
A portion of funds raised will be allocated towards bringing Pat Tuffy to the team as (future) Sales Manager. Pat is a fellow West Point alumnus and Army Veteran with over 10 years of business development and sales experience.