Anthony Bourdain, Andrew Zimmern, and countless other culinary masters have said it time and again: Filipino cooking is ready to go mainstream. The problem? Much like our now-beloved Pad Thai, Sushi Rolls, and Chicken Tikka Masala, people simply don’t know how much they love it until they try it.

Arriving with the Zagat-rated success of the first Austin location and helmed by partners Mark Pascual, Giovan Cuchapin and Roveen Abante, this exciting genre of food is certain to become a celebrated facet of the Houston scene.

Experienced team led by first generation Filipino Americans and native Houstonians Mark Pascual and Giovan Cuchapin
Business model proven at the Zagat-rated Austin location
Winner of Culture Map 2018 Best New Restaurant
Trendy Houston Heights neighborhood primed for new culinary ventures
Traditional, yet modern, Be More Pacific’s Filipino food is ready to go mainstream


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Be More Pacific Houston
January 2, 2020

Project Update

NextSeed Investors,

We'd like to update you on the progress of Be More Pacific Houston. Construction has been going quite smooth for the most part, with the HVAC complete and all drywall and painting complete. Currently, the patio and bar are being built and signage will be installed soon. Unfortunately, we've had to push back our opening date due to a delay in the fabrication of our custom woks, and we now expect to open in February. On the hiring side, we have selected a Kitchen Manager, General Manager, and Assistant General Manager - all hired and eager to get started.

We're looking forward to opening our doors to the public very soon.

-The Be More Pacific Team

Company Description

As the international food scene rapidly expands, so too does the American appetite.  With a flavorful and layered food profile, culinary experts have long hailed Filipino cuisine as "the next big thing."  Despite this prediction, exposure and accessibility to fresh fare from the Philippines has been limited and therefore under-served in the mainstream marketplace. In this pivotal culinary moment, Be More Pacific Houston is poised to deliver the rich tradition of Filipino cooking to the hip and bustling Heights neighborhood of Houston. 

First-generation Filipino Americans and native Houstonians Mark Pascual and Giovan Cuchapin were the right people to bring Filipino cooking to the masses. The pair had a hunch that the fresh and flavorful cuisine would hit it big in Austin’s thriving food scene. The results were astounding.  What began as a jam-packed food truck soon evolved into a critically acclaimed brick-and-mortar restaurant, with a cult-favorite Chicken Adobo that was named one of Austin's 7 Must-Try Dishes of 2017 by Zagat. The duo’s unique combination of traditional fare and modern sensibilities has finally set a place for Filipino cuisine at the American table.

Business Model

The Opportunity
In the US, and especially in Houston, Filipinos have a higher population than Korean, Japanese, Thai and Vietnamese. Still, their fresh and flavorful cuisine has been grossly underrepresented and overlooked, until now.

It’s time for Filipino cuisine to claim its rightful place within this thriving global culture.

With a confluence of Chinese, Malaysian, Indian and especially Spanish cooking traditions, the flavors of Filipino food are familiar enough to entice new customers, but complex enough to captivate the seasoned Filipino food fan. As this fare is so underserved, the discovery of Filipino cuisine is primed for expansion into the mainstream.

Having set a successful precedent in Austin, Be More Pacific will establish its presence in the Heights neighborhood of Houston. Now teamed with local business owner Roveen Abante of the Houston hot spots Pour Behavior and Lincoln Bar, the trio is ready to build the next Be More Pacific brick and mortar location in a popular neighborhood in Houston.

Business Operations & Cost-Saving Methodology  
Streamlining operations without compromising food quality or service standards is at the forefront of Be More Pacific’s business practices. Having honed these areas at the Austin location, a well-oiled operations protocol will be seamlessly integrated at the Houston restaurant. Every detail from management, to food preparations, to service has been assessed from an operational point of view in order to implement the most cost-effective methods available.

  • Pre-existing beneficial relationships with Texas food vendors 
  • Innovative cooking methods that simplify kitchen workflow
  • Strong back and front-of-house models already in place
  • Experienced staff ready to train new employees and hit the ground running

Revenue Streams
In addition to regular dining service, Be More Pacific Houston will offer several other specialty elements and services to enhance the overall revenue stream. The addition of a full bar and patio will serve as a both a complement to the cuisine and a standalone revenue stream.

  • A full-service bar and patio with a specialty cocktail list inspired by tropical ingredients such as fresh herbs, jackfruit, prickly pear, lambanog coconut liquor, and more
  • Off-site catering will be a primary focus through social media and the website
  • A private dining & karaoke room will be offered to accommodate parties, celebrations, and business functions  
  • A selection of bottled artisanal sauces and marinades (such as the wildly popular made in house Banana Ketchup) will be on sale in the restaurant 
  • Selected dates for Kamayan Experiences for guests to enjoy a family-style feast typically eaten by hand which will include off-menu specials

The Menu
Familiar enough to enjoy right away, yet exotic enough to leave a lasting impression, Filipino food is the product of Malaysian, Chinese, Indian, and Spanish flavors and cooking styles. Made by hand using traditional methods and family recipes, the menu at Be More Pacific Houston will feature all of the celebrated dishes of the Austin location, with a few new additions.

  • Chicken Adobo (named by Zagat as one of Austin's 7 Must-Try Dishes of 2017) 
  • Kare Kare beef brisket
  • Crispy Pork Sisig
  • Flavorful seafood options such as Yellowfin Tuna Sisig and Salmon Steak Sinigang
  • On-trend vegetarian options that meld classic Filipino flavors with healthy tofu and vegetables
  • On-trend gluten free options 

The Atmosphere
Distinguishing itself from mom and pop Filipino restaurants, Be More Pacific Houston will transform the established concepts away from the traditional buffet into a lively and modern dining experience. The bar and outdoor dining area of the Houston location will maintain the relaxed, tropical vibe of the Austin location and also incorporate fresh industrial design elements facilitated by architect John Tsai of JT ARC Studio.

The Team
With Mark Pascual, Giovan Cuchapin, and Roveen Abante leading the way, Be More Pacific Houston will enrich the community by adding an important piece to a diverse neighborhood puzzle.  

As both first-generation Filipino Americans and native Houstonians, Mark Pascual and Giovan Cuchapin possess a unique understanding of both traditional Filipino cuisine as well as a personal and intimate knowledge of the Texas restaurant scene. 

Giovan worked his way up the ladder from dishwasher to general manager in order to develop a sharp understanding of restaurant operations, while Mark’s background in business development and project management brings a level of entrepreneurial passion to their project.

As Houston natives, the partners share a desire to contribute to the culture of their city and to bring their beloved cuisine to the masses.

In addition, Chef Salvador Melgarejo will help with training staff in the kitchen. Chef Salvador was born in California and moved to the Philippines at the age of two. His mother owned a catering business in the Philippines and growing up he was taught to cook traditional Filipino cuisine.  

Brian Casipe who serves as the General Manager at Be More Pacific Austin, will also help with training during the opening of Be More Pacific Houston. Brian is a first-generation Filipino American who has over 10 years experience in restaurant management, with past experience at Japanieros, Guru Burgers & Crepes, and Ginger Mule.

Location Analysis

Established in 1890, the Heights was Houston’s first “planned” community. It has since grown to include some of the city’s best restaurants, independent shops, nightlife, and family-friendly activities with nearly identical demographics as the successful Austin location. Brimming with energy, authenticity, and diversity, the Heights is the ideal spot to create a culinary home reflective of the spirit and flavors of the food itself.


Mark and Giovan launch Be More Pacific Food Truck in Austin.
Mark and Giovan launch Be More Pacific Filipino Kitchen and Bar in Austin.
Roveen joins the team to launch Be More Pacific Filipino Kitchen and Bar in Houston.
June 2019
JT ARC Studio completes building layout and design schematics. City permitting approval process begins.
June 2019
Bid out construction project.
November 2019
Anticipated opening of Be More Pacific Houston.

Meet the Team

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Mark Pascual
Co-Founder and Managing Partner

Mark worked as a project manager in commercial and audio visual installation before founding the Be More Pacific Food Truck in 2011 with business partner, Giovan Cuchapin. After 6 years, the pair opened Be More Pacific Filipino Kitchen and Bar in Austin. Mark holds a degree in Economics from the University of Texas at Austin.

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Giovan Cuchapin
Co-Founder and Managing Partner

Giovan started as a dishwasher at Fuddruckers and then worked his way up from server to General Manager at Mama Fu's, consulting troubled restaurant operations in Florida shortly thereafter. He joined Mark Pascual in 2011 to create the Be More Pacific Food Truck before opening the Be More Pacific Filipino Kitchen and Bar in Austin in 2017.

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Roveen Abante
Managing Partner

Roveen and Jan Abante are the husband and wife team behind Longhorn Capital Group, LLC. Together they founded Proof Rooftop Lounge and Pour Behavior in Midtown, Lincoln Bar on Washington Ave, and Understory Bar at Capitol Tower.
Roveen began his career in sales and marketing within technology, IT, nightlife, and hospitality before starting a software development company which he later sold. Jan Abante specializes in in process improvement, accounting, and logistics - and is the manager of Sunny Flea Market, a family business running for 40 years and one of the largest in the US.
Roveen and Jan met at the University of Texas at Austin where Jan earned a degree in economics and Roveen earned a degree in natural sciences with a certification in business. They have two children together.

Bonus Rewards

Early Bird Reward
0 remaining
First 50 investors who invest $1,000 or more will receive:
  • Receive a complimentary Halo Halo dessert


  • Name on Investor Wall
  • Invitation for One to Opening Party


  • Name on Investor Wall
  • Invitation for One to Opening Party
  • 10% Off Investor Card
    Applicable for one year from date of issuance


  • Name on Investor Wall
  • Invitation for One to Opening Party
  • 10% Off Investor Card
    Applicable for one year from date of issuance
  • One hour of complimentary karaoke


  • Name on Investor Wall
  • Invitation for One to Opening Party
  • 10% Off Investor Card
    Applicable for one year from date of issuance
  • One hour of complimentary karaoke
  • Kamayan Dinner for 6


  • Name on Investor Wall
  • Invitation for One to Opening Party
  • 10% Off Investor Card
    Applicable for one year from date of issuance
  • One hour of complimentary karaoke
  • Kamayan Dinner for 12

Bonus rewards are offered by the Issuer purely on a voluntary basis and do not influence the terms of the Offering. For the avoidance of doubt, the bonus rewards are not contractual conditions governed by the Note Purchase Agreement and are not enforceable under the Note Purchase Agreement.   


Revenue Sharing Summary

How do Revenue Sharing Notes work?
See our infographic for a detailed explanation here.

1The investment multiple may be reduced if the investment is repaid early. Review the early payment provisions outlined in the Disclosure Statement found here. 

2Payments begin after the first full month the business is open and operating. Payments end when the business pays you back your total payment, or upon the maturity date, whichever is earlier. If any amount remains owed to investors on the maturity date, the Issuer will be required to promptly pay the entire outstanding amount owed. The exact length of time that it will take the Issuer to pay each investor in full cannot be known in advance since the Issuer's actual revenues may differ from its projected revenues.    

3This offering has a minimum investment amount of $100. 

4There is no guarantee that the Issuer will ever produce revenues, or that such revenues will be sufficient to repay the note in full prior to the maturity date. Investors risk losing part or all of their investment. Please review a full discussion of the offering’s risk factors in the Disclosure Statement found here. 

Issuer Statement

The information contained on this campaign page (the "Campaign Information") is furnished solely by the Issuer to prospective investors in the investment opportunity described herein. All Campaign Information is intended to be a summary of the terms and information contained in the Disclosure Statement and the Note Purchase Agreement, and is fully qualified by reference to those documents. In the event any Campaign Information conflicts with the terms of the Disclosure Statement or Note Purchase Agreement, the terms of those documents will control. The Issuer has provided the Campaign Information for inclusion on the website located at www.nextseed.com, and in no way will the Campaign Information be deemed to have been created or provided by NextSeed Securities, LLC, NextSeed Services, LLC, or their affiliates.