Company Description

Interview with Jake Maddux

Courtesy of NextGen Crowdfunding.


The Brewer’s Table is bringing a new craft brewery and restaurant concept to Austin.

The “chef’s table” has long been a part of restaurant culture – typically in the form of an exclusive area where friends, family and distinguished guests find a unique experience. The Brewer’s Table is focused on bringing the best components of the chef’s table to a new type of environment.

This will not be a brewery with food, nor a restaurant with beer, but an experience providing equal attention to both of these components. This attention to detail and balance will be carried throughout the space and service, bringing an elevated experience to Austin’s beer scene.

Renderings and floor plan presented in this offering may not reflect the final designs of The Brewers Table.

Taking inspiration from traditional methods of food and beer preparation, The Brewer's Table will create for modern-day Austin something so old, it's brand new. The food and beer programs share a common theme: oak. Seasonal, locally sourced ingredients cooked over wood and paired with fresh oak-fermented ales and lagers will create an entirely new experience for food and beer lovers. Bringing a new and unique perspective to the age-old tradition of food and drink, The Brewer's Table is the modern interpretation of the way things used to be.

The Brewer’s Table will be launched in East Austin, a creative district that is known as a craft brewery destination. Founder Jake Maddux (formerly of Thirsty Planet Brewing, New Belgium Brewing, and Anchor Brewing Co) is one of Austin’s most well-known personalities in the beer community. His partner Ali Sabzevari brings over a decade of additional finance, operations, and marketing expertise in the service industry, including prior operating roles at Craftsman Bar, Revival Cycles, and Helm Boots.



Business Model

The Brewer’s Table will be open seven days a week for lunch and dinner. There will be 8-15 items on the food menu at an average price point of $12-$18. The food menu will be seasonal, local, and therefore, rotated. It will have a rustic theme focused on whole proteins, and reflect Texan and Mediterranean influences. The menu will make use of a custom-made wood-fired grill.

The style and layout of the brewing program could be taken straight out of the Belgian countryside. Utilizing primarily oak, the focus will be developing a beer program that can satisfy any palate. Using giant oak barrels/tanks called "puncheons" and "foudres" in addition to traditional oak barrels, The Brewer's Table will develop quick turnaround beers as well as complex beers reliant on the long-term souring that takes place in foudres. The on-premise brewing program for The Brewer's Table will focus on the old world art of oak barrel fermentation. Using a combination of different sizes and toasts of oak barrels and tanks, The Brewer's Table will create fresh beers brewed and fermented the way it's been done for thousands of years, but with modern day refrigeration.

There will be table service as well as bar service at Brewer's Table. Service will be friendly, knowledgeable and passionate. All front of house staff members will be required to be certified by the Cicerone Certification Program and must learn how to brew the beer made on-site. There will also be an in-house training program to have the Brewer's Table be an educational opportunity for its employees.

Brewing & Fermentation

  • Premiere 7bbl 2-vessel direct fire system
  • 3 7bbl jacketed stainless steel fermenters
  • 6 7bbl un-jacketed stainless steel serving tanks
  • 7 25HL French Oak foudres
  • 10 500L French Oak puncheon barrels
  • Additional traditional wine and whisky barrels as space allows
  • Approximately 25 guest taps as well as 6 house beers
  • Aggressive bottle and can reserve collection. Aiming for the best-curated and deepest beer list in the industry plus the cleanest and best-matched glassware.

Location Analysis

For the fourth straight year, Forbes has ranked Austin, TX #1 in the list of the fastest cities in the United States, and the #1 “City to Watch.”

Despite its explosive growth, the city has not lost its appreciation for high quality, locally sourced and locally produced craft products and services. The brewery and brewpub business is no exception and continues to thrive in the city of Austin. With over 30 brewery and brewpub locations within the city limits, the demand and appreciation for The Brewer’s Table concept is clear (source: Piinpoint).

The future site of The Brewer’s Table is 4715 East 5th Street in Austin, located in the Govalle/Johnston Terrace neighborhood of East Austin. Govalle/Johnston Terrace is a rapidly developing area, hosting a vibrant and growing arts scene and has been called one of the top 5 neighborhoods for artists in the Austin area (source: backstage.com). The Canopy Arts Complex, a 40,000 square-foot facility offering more than 50 diverse artist studios (including multi-use and gallery spaces), is located less than one mile from The Brewer’s Table.

Austin Breweries and Brew Pubs

BT, Restaurants, Bars, thinkEast Art Center, Canopy Art Complex

Meet the Team

Jacob Maddux
Manager

A craft beer professional with nearly 10 years of experience, Jake began his post-Marine Corps career working in Napa Valley for Nickel & Nickel Winery as a wine educator and cellarman. He next held positions at the world famous Anchor Brewing Company and New Belgium Brewing.

Jake moved to Austin in 2010 to help open and run Thirsty Planet Brewing, where he was the brewer and tap room manager. During his time at Thirsty Planet, Jake was named "Austin Craft Beer Personality of the Year" for 2012. Jake also held the position of Beverage Director for Salt & Time Butcher Shop and Salumeria. Jake has also starred in several beer-related programs including "The Beer Diaries," "What’s on Tap," and "Pubs, Pints and Pals." He hosted the annual Austin Beer Guide Awards in 2014 and 2015 and was a panelist for the Austin Chronicle feature "The Official Beer of Austin."