Highlights

Around the corner from McCarren Park in Greenpoint Brooklyn, California 88 wine bar will provide a refined yet unpretentious neighborhood space to meet friends, have a drink and learn about wine. The arrival of California 88 wine bar announces a heretofore unseen concept to New Yorkers: an exclusively California wine program with every bottle available by the taste or the glass. Patrons will also enjoy organic, locally sourced small plates, charcuterie and cheeses and a curated retail selection of California-made goods.

The New York area’s only wine bar dedicated exclusively to California wines
Rare wine program to offer 100% of wines for tasting, by the glass or bottle
Dynamic space designed by award-winning Kimberly Ackert Architecture
Owner co-founded WineDirect, the largest e-commerce platform in the wine industry, and the entire team has highly publicized food, wine and hospitality experience
This investment is secured by a blanket lien on all assets of the business

Updates
10

Coast and Valley (formerly California 88)
Jun 29, 2018

Hiring Team Members

We recently brought on Director of Communications, Blake Mackay, who will help head up the PR efforts and ongoing communications strategy for California 88. Blake has an impressive resume and has worked with some of the best in food & beverage (including Atelier Crenn, April Bloomfield, Botanica, Otway, and many others). She is well-loved by all who work with her. We feel super fortunate to have her on the team!

We’re also in the midst of hiring a marketing/branding team to help us flesh out our marketing and social media strategy for the launch. And we’re selecting the interior design color palette and finishes with our designer Lisa Boone.

Our anticipated opening is in Fall 2018. The cause of the delay is just the complexity of NYC building code, and our expediter had requested a few changes to our HVAC and exhaust system. In addition, the landlord has been and is out of the country until 7/9 so application won’t be submitted until he returns in a week and half.

We look forward to giving you even more updates in the weeks to come!

Investment Terms

Issuer
California 88, LLC

Type of Offering
Regulation Crowdfunding

Offered By
NextSeed US LLC

Offering Min

$100,000

Offering Max

$125,000

Min Individual Investment

$100

Type of Securities

Revenue Sharing Note

Investment Multiple

1.5x

Revenue Sharing Percentage

Up to 7.25%

Maturity 48 months
Payments

Monthly

Security Interest Blanket Lien
Ownership % Represented by Securities

0% Investors will not receive any equity interests in the Issuer or any voting or management rights with respect to the Issuer as a result of an investment in Securities.

View the Issuer's SEC Form C filing

Company Description

Around the corner from McCarren Park in Greenpoint Brooklyn, California 88 wine bar will provide a refined yet unpretentious neighborhood space to meet friends, have a drink and learn about wine. The arrival of California 88 wine bar announces a heretofore unseen concept to New Yorkers: an exclusively California wine program with every bottle available by the taste or the glass. Patrons will also enjoy organic, locally sourced small plates, charcuterie and cheeses and a curated retail selection of California-made goods.

587 Manhattan Avenue, the future home of California 88

The California 88 team are self-taught connoisseurs with extensive industry experience. They understand that the ability to taste wine, not just read about it or look at a label, is the best way to discover its joys. They also understand that taste is highly personal and subjective, hence the bar’s selection of 88 different wines. The goal is for customers to become their own wine expert and decide what they look for in a wine.

A celebration of the California wine regions, the space will encapsulate California living. White walls will be accented with natural woods and indoor plants throughout. Patrons can feel free to sit at the 10-person tasting bar, perch at the two-seater tables or gather with a large party. Those in the space will feel as though they’ve just walked into a friend’s well-appointed living room in sunny California. The award-winning Kimberly Ackert Architecture will design and build out the inviting new space.

Examples of wines that will be available for purchase, by the bottle or by the glass at California 88

In addition, special events will aim to facilitate a two-way relationship between New York wine lovers and California wineries. This includes wine tasting classes, private winemaker dinners and exclusive California wine country retreats.

California 88 is set to open in the Spring of 2018.

Business Model

California 88 will be the only wine bar in the New York City area to focus exclusively on domestic, California wines. It will also be among the few bars in the area to serve all of its wine list by the tasting, glass and bottle. In doing so, patrons can, for example, enjoy a rare $180 bottle of wine at the tasting price of $9. Most glasses, however, will fall into the $10-15 range with 1oz tastings at $2-3. California 88 is looking to maximize on these less-than-full bottle sales, which have a higher margin than bottle sales.

The California 88 menu will offer 88 California wines consisting of roughly 1/4 cabernet sauvignons and merlots, 1/4 pinot noir, 1/4 other reds and blends and 1/4 whites and rosé. A carefully designed food menu will work to complement the wines, not overpower them, and will include charcuterie and cheese boards, small plates and recommended wine pairings for each dish.

As a celebration of the California state, the space will provide a meticulously curated retail section of California-made lifestyle products, including housewares, textiles, kitchen goods and books. The addition of retail will offer a more immersive California-inspired experience for customers.

Examples of lifestyle products to be sold at California 88

The wine bar will open at 4pm Monday through Friday and 10am on weekends, and close at 11pm Sunday through Thursday and 1am Friday and Saturday. Food will be available until close with a brunch menu served on weekends. Each staff member will be trained on wine fundamentals, with an extra emphasis on the California growing regions and varietals.

As the go-to neighborhood wine bar, California 88 will focus on localized advertising and influencer marketing. Advertising both online and offline will be targeted to the 11222 and 11211 zip codes and its 136,000 residents. Working alongside PR agencies, California 88 will also amass a list of food, wine and lifestyle influencers (bloggers, magazine writers) and partner with them on a series of exclusive events, beginning with the California 88 soft opening.

In the effort to drive returning customers, California 88 will have a comprehensive customer experience strategy, including recognizing repeat customers and VIP’s, offering happy hours throughout the week as well as regular educational classes and workshops. There will be a weekly rotation of a featured discounted wine and weekly email campaigns to help cement repeat relationships.

Location Analysis

California 88 wine bar will be located at 587 Manhattan Avenue in Brooklyn’s Greenpoint neighborhood. This situates the restaurant in the heart of one of Brooklyn’s most desirable neighborhoods.

Greenpoint Brooklyn (Source: Hudson Real Estate) Greenpoint (zip code 11222) has been the center of Brooklyn’s growth for the past decade. The residential area has been especially popular for young professionals. Median household income is $73,391 with an average age of 34.5. The neighboring Williamsburg is a hip, well-established neighborhood known for its trendy restaurants and bars. Residents from both neighborhoods have disposable income and a desire to dine out and socialize at local bars.

Brooklyn is booming (Source: Hudson Real Estate)


As a neighborhood establishment, California 88 allows a place for local residents to meet up on a regular basis over food and drink. At the same time, the wine bar is well positioned to become a destination for residents of other boroughs including Manhattan.

The wine bar will provide a modern, unpretentious, welcoming space for young professionals to meet up with friends and colleagues. After all, as reported by the 11th Annual Wine Market Council Research Conference, 36% of wine drinkers in 2015 were millennials, a large demographic of California 88’s surrounding residents.

Easily accessible by both car and train, California 88 will sit just steps away from the Nassau Station on the G train and a 10-minute-walk from Bedford Station on the L train.

History

May 2017
Formation of California 88 LLC
August 2017
Location scouting, teamed up with Warren Lewis Sotheby’s Realty
September 2017
Teamed up with award-winning architect Kimberly Ackert
December 2017
Signed lease on commercial space on Manhattan Avenue in Greenpoint, Brooklyn
January 2018
Construction commenced
Spring 2018
Projected opening of California 88 wine bar

Meet the Team