Cherry Block Craft Butcher & Texas Kitchen is coming to the Garden Oaks area in Houston. Expanding beyond a successful launch at Bravery Chef Hall, Felix Florez is countering the archetypical steakhouse meal and bringing straightforward and simple meals to guests.
Cherry Block is crafting a menu that is designed to both capture the interest of the ultimate food lover with creative and responsibly sourced food while also feeling approachable to anyone who comes to the counter.
A key part of the company ethos is “Texans Feeding Texans.” Cherry Block feels strongly about supporting local communities through marketplaces and events, but its unique opportunity comes in the form of its supply-chain and procurement. Felix, whose varied experiences include opening his first restaurant at the age of 19 and serving as a wine director at Brennan’s of Houston before becoming one of Houston’s most recognized ranchers that focuses on humanely raised and locally sourced meats. Through both his own ranch and processing company (Black Hill Meats) and his distribution company (Falcon Lake Farms), Felix’s deep network of trusted ranchers throughout Texas allows Cherry Block to source high-quality protein responsibly.
Cherry Block harvests, butchers, cooks, and serves with no break in the supply chain whatsoever - offering unique value a rare experience to its customers. Having the ability to butcher animals to their specifications allows the restaurant to introduce various cuts of pork and beef that many other restaurants don't have a lot of access to. In turn, they’re able to keep the price point at a level that will give guests a meal like they would otherwise get at a fine dining restaurant without breaking the bank.
Cherry Block Craft Butcher & Texas Kitchen is opening a 2,600 square foot restaurant in the beautiful new development, The Stomping Grounds. This will be a fully scaled restaurant with full food and beverage menus, along with a wine list specifically curated by in-house sommelier Florez. The Garden Oaks neighborhood has flourished and grown, and Cherry Block will be joining an exciting ecosystem of tenants that include Shoot the Moon, Fat Cat Creamery, Blood Bros. BBQ, Luloo's Bodega, Sora Sushi, and several to-be-announced concepts from some of Houston’s most creative restaurant and retail owners.
Cherry Block’s mission is to be the first dining establishment that discriminating diners think about when they expect the highest quality, casual Texas fare in the greater Houston area and beyond. Cherry Block will leverage the team’s celebrated culinary background, strong relationships with local ranchers and farmers, and established reputation amongst Houston’s biggest foodies to create an experience and opportunity for consumers that cannot be found anywhere else. Quality, excellence, and local sustainability are central to everything that comes in the door to what is served at Cherry Block from start to finish.