People care more than ever about where their food comes from. Customers will buy and pay more for local, made from scratch, quality meals. Cherry Block is designed from the ground up to offer this in a unique way that few in the industry can.
Through Felix’s distribution company Falcon Lake Farms, Cherry Block is able to source and harvest protein directly from a network of some of the best ranchers and producers from around Texas. As Culturemap describes, “From a diner’s perspective, Florez and Timmons supervise all aspects of the meats they consume from how the animals are raised to how the butchered meats are cooked and served.” This not only ensures quality, but the in-house procurement and operational expertise reduces costs for the business, and the value is passed through to customers by offering an approachable price point for superior quality.
Cherry Block was in operation and offering its uniquely Texas experience out of Bravery Chef Hall in downtown Houston. Already planning on expansion in 2020, Cherry Block was able to close its location in January 2021 to focus on the launch of its new locations.
The team adapted quickly to the pressures of COVID-19 on the retail & food industry. In addition to great cuisine, Cherry Block understands the pivots necessary to adjust to the post-pandemic environment, and its business model has evolved over the past year to generate new revenue streams.
Through a partnership with HEB, Cherry Block began offering pre-packed ready-to-heat meals through a retail channel last May.
Applying Felix’s background as a sommelier, wine, beer, and spirits will be sold alongside local juices, mixers and other bar paraphernalia. Cherry Block has an opportunity to sell specialized products across the country through their new e-commerce platform with a nearly unlimited audience to sell to.
Finally, Cherry Block has developed a new delivery product that allows them to grow brand recognition and increase word-of-mouth marketing. They are considering utilizing partnerships with Lyft, professional shopping agencies, and other locations to make it easier for consumers to access their goods, apparel, and merchandise