Citizen Pilates is a destination studio in Houston’s historic Heights neighborhood. The studio is revered for its upbeat, fitness-based group reformer classes, and its positive and inclusive environment has given members a fresh take on an otherwise stuffy studio archetype.
Demand for classes has exceeded capacity at the first location, and Citizen is opening its second location in December.
Citizen first opened its doors in August 2015. Its founder and original Citizen, Jessica Hughes, had a vision for a fitness studio that stood out from what the market already offered. Citizen’s atypical approach to high level client service and intimacy, coupled with affordable boutique pricing, welcomed members of all ages to experience Citizens’ strong culture.
Over 11 million people practice Pilates as a form of exercise. Pilates is characterized by slow and controlled movements that make your muscles toned, long and lean. Reformer Pilates involves balancing and doing exercises on a customized machine, using various pulleys to slowly tone muscles. The setup can be intimidating for newcomers, but Jess’s vision for the studio included personalized attention and small class sizes to help foster a more intimate class setting.
What makes a fitness studio is the classes it offers. But what makes a community are the relationships that are built and the culture that is created. Citizen has carefully crafted a community, both online and offline, to develop a winning formula for both its members and the business.
Demand for classes at Citizen has outgrown the space. By March 2016, the studio began implementing an automated online wait-list to accommodate the excess demand. The original studio is currently offering 50-60 classes per week, with most days starting as early as 5:30am and ending as late as an 8:30pm session. Even with classes throughout the day, reservations have filled up quickly. The sole complaint from members became, “We can never get into class.”
In August of 2016, Jessica Hughes secured Citizen’s second location, just 2 miles west of their flagship studio. The proximity of the two locations will serve as a carefully crafted ecosystem, allowing the studio to effectively double its capacity while still maintaining the intimate experience and close community that it’s created.
Construction on the second location is already underway and is scheduled for a December opening – just in time for the new year!