East End Backyard, a 20,000-square-foot indoor/outdoor dog-friendly neighborhood bar, will be a sustainable, community-oriented space where residents of the area can come for a relaxing, enjoyable time outside, right in the heart of Houston.

EaDo’s new community-oriented, dog-friendly neighborhood bar
Founded by Brian Ching, ex-Houston Dynamo star and owner of Pitch 25
One of downtown Houston’s largest patio bars, on a 20,000-square-foot plot
Featuring specialty cocktails made with produce grown on-site in their community garden
Food trucks operating daily under partnership agreements with the bar
Expansion opportunities with additional plots earmarked for leasing to complimentary businesses


East End Backyard
Jun 19, 2019

We have begun construction!

Construction is underway on the 1,300 square foot house that will be the main East End Backyard lodge. Even with weather delays, our team on the ground has been continuing to make progress and we hope to have the house completed by beginning of October. Our team anticipates the landscaping will be completed shortly after that.

I hope that you will join us in our progress creating my vision for the East End Backyard! 


Investment Terms

Eado BC Bar LLC

Type of Offering
Regulation Crowdfunding

Offered By
NextSeed US LLC

Offering Min


Offering Max


Min Individual Investment


Type of Securities

Revenue Sharing Note

Investment Multiple

Up to 1.4x

Revenue Sharing Percentage


Maturity 48 months


Security Interest Blanket lien on all assets of the Issuer
Ownership % Represented by Securities

0% Investors will not receive any equity interests in the Issuer or any voting or management rights with respect to the Issuer as a result of an investment in Securities.

Early payment provision

If paid in full within 24 months, the Investment Multiple is 1.2x;

If paid in full within 36 months, the Investment Multiple is 1.3x.

View the Issuer's SEC Form C filing

Use of Proceeds

If the minimum amount of $100K is raised, it will be used towards start-up expenses and assets such as build out and equipment. If the maximum amount of $175K is reached, the additional funds will be put towards inventory and working capital.

Company Description

East End Backyard, a 20,000-square-foot indoor/outdoor dog-friendly neighborhood bar, will be an affordable, relaxed social venue and community hub for Houston’s East Downtown neighborhood, from former Houston Dynamo star and owner of nearby Pitch 25, Brian Ching.

Witnessing firsthand the rapid development in EaDo where Pitch 25 is located, Ching noticed that many of the new residential properties being built lacked usable outdoor space. East End Backyard was conceived to give the neighborhood’s residents a casual space where they could gather outside, bring their dogs, and relax with friends and neighbors in their own backyard.

Built inside of a refurbished home original to the property, East End Backyard will have an inviting, laid-back, lived-in feel. The bar’s massive patio and attached dog park will be one of the largest pet-friendly outdoor bar spaces in the neighborhood, featuring an expansive lawn, fire pit, lawn games, and community garden.

The community garden will be an exciting and integral part of the overall experience. Finding sustainable, natural environments in the quickly developing EaDo area isn’t easy, but East End Backyard’s large outdoor plot will provide a beautiful outdoor setting, as well as fresh produce to be used in the bar’s specialty drinks. The garden's natural aesthetic will spill into the interior design as well, creating a lush and calming atmosphere.

Inside, a diverse range of beer options ranging from local brews to crowd-pleasing domestic taps will round out the cocktail menu offered by the full-service bar. East End Backyard will forego a traditional kitchen and instead have a constant rotation of food trucks on site, including Hula Dog, Ching’s Hawaiian-influenced hotdog concept. One or two trucks will be on site at all times, ensuring there’s always something to eat no matter when people choose to visit. 

Event space will be in abundance, and the team is already plotting quarterly cookouts, gardening classes, and summer slip ’n' slide parties for when the Houston heat kicks into high gear. Local musicians will provide live entertainment, and an assortment of lawn games including croquet and badminton will always be available for customers to enjoy.

As Houston’s population growth continues in increasingly dense urban areas, outdoor space is a luxury that many have to live without. At East End Backyard, the EaDo community will have a neighborhood backyard to call their own.

Business Model

Following his retirement from an outstanding professional soccer career with the Houston Dynamo, MLS and the U.S. Men’s National Team, Brian Ching established himself as a leading businessman in the East Downtown neighborhood — his stomping grounds for many years while playing for the Dynamo at BBVA Compass Stadium.

Following a series of food and beverage industry investments, in 2018 he launched Pitch 25 Beer Park with the help of a NextSeed crowdfunding campaign. Pitch 25 features an indoor soccer pitch, scores of TV screens for viewing parties and match watching, and over 100 beer taps. Less than a year after opening, it holds 4+ star reviews on Google, Facebook, Yelp, TripAdvisor, and Foursquare.

Pitch 25: Investor Party (left), Investor Founders Wall (center) and Hula Dog (right)

After launching another venture, Hula Dog, a Hawaiian-influenced hotdog food truck, Ching is returning to EaDo once more with East End Backyard. Aside from knowing what it takes to run a successful business in the area and his wealth of connections in the Houston business world, Ching knew EaDo was the perfect spot for his new bar from the way the neighborhood has continued to boom since he opened Pitch 25. EaDo is home to some of the city’s nationally recognized and newest restaurant concepts, a vibrant business community surrounding the sports stadiums and convention center, easily accessible public transit options, and a rapidly growing number of residential buildings.

One of the drawbacks of living in such a dense urban environment is the lack of outdoor residential space. With East End Backyard, Ching is aiming to provide an incredible community-focused, service-oriented, dog-friendly outdoor space for the burgeoning neighborhood. As the largest outdoor patio bar in the area, East End Backyard will have more than enough space to host the residents of EaDo and their canine companions. A community-focused business, the bar will use Ching’s connections to forge local partnerships with food trucks, allowing him to eliminate the high overhead cost of running his own kitchen.


Once the bar has established itself, the team behind the project has plans to add an overhead cover, heaters, and misters to the patio, turning it into a year-round space. They will then convert two of the seven original buildings located on the property into a coffee shop and a taco bar. Both of these sublet properties on East End Backyard’s site will complement the existing business and provide additional streams of revenue since Ching has a master lease allowing him to collect income from subleases.

To market the bar and build his customer base, Ching has partnered with local Houston PR agency, The Scurfield Group, to ensure the business is well promoted and to help implement year-round programming including events and live music. With owner and former managing editor of the Houston Texans’ publications Nick Scurfield’s experience and contacts across all marketing channels, East End Backyard will be able to drive awareness and buzz building up to its opening and beyond.

Location Analysis

Located at 1105 Sampson Street, East End Backyard’s laid-back atmosphere will provide an alluring and relaxing respite to any and all Houstonians.

From his years spent playing soccer at BBVA Compass Stadium and with his business ventures since, Brian Ching has come to know the East End of Houston very well. Since his retirement in 2013, the area has transitioned from a tired stadium spillover zone into a new frontier for trendy restaurants and bars like Esquire-recognized Nancy’s Hustle.

The neighborhood coined EaDo has been the gateway to the East End’s explosive and highly successful development. As HoustonProperties.com outlines, there are a few key elements that contribute to how and why these areas are on the top of investors’ lists: 1) New Developments, 2) High Accessibility, 3) Strong Real Estate Market, 4) Affordability, 5) Proximity to Job Centers, 6) Wide Range of Housing Options.

Located near 3 out of the 4 Houston professional team stadiums – the Astros, Rockets, and Dynamo – the East End is home to new mixed-use developments and one of the region’s hottest property markets. One notable development is Midway’s East River – 150 acres of prime real estate with a mile of waterfront property along Buffalo Bayou.

Thanks to the city’s expansion of the MetroRail, EaDo has been rated as one of Houston’s Most Walkable Neighborhoods. The MetroRail not only provides easy transportation to 3 sports stadiums nearby, but it also connects the East End to one of the densest job areas – the Medical Center. Despite this explosive growth, the wide range of housing options – which includes single-family homes, townhomes, and condos – are remaining at reasonable prices as compare to other neighborhoods with similar proximity to downtown.


November 2013
Ching retires from Houston Dynamo and MLS
June 2018
Ching opens Pitch 25 Beer Park
August 2018
Ching launches Hula Dog
April 2019
Construction on East End Backyard slated to begin
October 2019
Expected Opening Date

Meet the Team

Brian Ching
Managing Member

Brian Ching is a retired professional soccer star who spent eight seasons with the Houston Dynamo and was a six-time MLS All-Star. Brian also played on the men’s U.S. national soccer team from 2003-2010, winning the CONCACAF Gold Cup in 2007. Following his soccer career, he began investing in Houston area bars and restaurants before launching Pitch 25, a popular sports bar with an indoor soccer pitch, in East Downtown in 2018. With Pitch 25, he was able to successfully raise funds for the project via a NextSeed campaign. He’s since gone on to launch another business, a Hawaiian-influenced hot dog food truck called Hula Dog, while serving on the board of Houston Habitat for Humanity, and forging closer business relations with the Houston and EaDo communities.

Bonus Rewards

Early Bird Reward
41 remaining
First 100 investors who invest $1,000 or more will receive:
  • Silver Card Membership for One Year
    Annual membership, valued at $75 where you receive 10% off on all food & beverages.


  • East End Backyard Launch Party Invitation
    Valid for two people.


  • East End Backyard Launch Party Invitation
    Valid for four people.
  • Green Card Membership, 3 Months
    Receive 1 complimentary beer per visit (valid for one person, for investors 21+ only).


  • East End Backyard Launch Party Invitation
    Valid for six people.
  • Silver Card Membership for One Year
    Annual membership, valued at $75 where you receive 10% off on all food & beverages.
  • $100 Gift Card
  • Green Card Membership, 6 Months
    Receive 1 complimentary beer per visit (valid for one person, for investors 21+ only).


  • East End Backyard Launch Party Invitation
    Valid for 10 people with VIP access.
  • Gold Card Membership for Two Years
    Annual membership, valued at $100 where you receive 15% off on all food & beverage, free entry to all ticketed events, plus guaranteed table reservations for Watch parties (with 24-hour notice).
  • $500 Gift Card
  • Green Card Membership, 1 Year
    Receive 1 complimentary beer per visit (valid for one person, for investors 21+ only).
  • Gold Card Membership for Two Years
    Valued at $100 where you receive 15% off on all food & beverage, free entry to all ticketed events, plus guaranteed table reservations for all events (with 24-hour notice)


  • Gold Card Membership for Two Years
    Annual membership, valued at $100 where you receive 15% off on all food & beverage, free entry to all ticketed events, plus guaranteed table reservations for Watch parties (with 24-hour notice).
  • Green Card Membership, 1 Year
    Receive 1 complimentary beer per visit (valid for one person, for investors 21+ only).
  • East End Backyard Launch Party Invitation
    Valid for 25 people with VIP access
  • Dog Park Naming Rights
    Naming rights to East End Backyard's dog park (subject to ownership approval)

Bonus rewards are offered by the Issuer purely on a voluntary basis and do not influence the terms of the Offering. For the avoidance of doubt, the bonus rewards are not contractual conditions governed by the Note Purchase Agreement and are not enforceable under the Note Purchase Agreement.



Revenue Sharing Summary

How do Revenue Sharing Notes work?
See our infographic for a detailed explanation here.

1The investment multiple may be reduced if the investment is repaid early. Review the early payment provisions outlined in the Disclosure Statement found here. 

2The term of the note begins after the first full month following closing. Payments on the note begin after the first full month the business is open and operating. Payments end when the business pays you back your total payment, or upon the maturity date, whichever is earlier. If any amount remains owed to investors on the maturity date, the Issuer will be required to promptly pay the entire outstanding amount owed. The exact length of time that it will take the Issuer to pay each investor in full cannot be known in advance since the Issuer's actual revenues may differ from its projected revenues.  

3This offering has a minimum investment amount of $100. 

4There is no guarantee that the Issuer will ever produce revenues, or that such revenues will be sufficient to repay the note in full prior to the maturity date. Investors risk losing part or all of their investment. Please review a full discussion of the offering’s risk factors in the Disclosure Statement found here.


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When is East End Backyard currently projected to open?
East End Backyard
Hi Daniel, Our projected opening date is in October. We hope to be ready in time for fall weather and the holiday season. -Brian

Issuer Statement

The information contained on this campaign page (the "Campaign Information") is furnished solely by the Issuer to prospective investors in the investment opportunity described herein. All Campaign Information is intended to be a summary of the terms and information contained in the Disclosure Statement and the Note Purchase Agreement, and is fully qualified by reference to those documents. In the event any Campaign Information conflicts with the terms of the Disclosure Statement or Note Purchase Agreement, the terms of those documents will control. The Issuer has provided the Campaign Information for inclusion on the website located at www.nextseed.com, and in no way will the Campaign Information be deemed to have been created or provided by NextSeed Securities, LLC, NextSeed Services, LLC, or their affiliates.