Project seeded with approximately $1.3MM in investment funds from the Houston business community

  • The property’s landlord is a strategic investor, ensuring that the interests of landlord and tenant are aligned
  • The project has already garnered significant investment activity from 25 members of the Houston business community

Business model and location, by the numbers:

  • Based on competitive analysis, year 1 Revenues projected at $2.8M
  • Located on thoroughfare with average daily traffic of over 17k cars/day

Bar operations directed by experienced consultants, Ladies of Libation, LLC

  • Over 40 years of collective experience in the food & beverage industry
  • Experienced management from local favorites Triniti, State Fare, Liberty Kitchen, Coppa Osteria, and Hotel ZaZa

Memorial Trail Ice House (“Memorial Trail”) will serve as the social extension of Houston’s iconic Memorial Park

  • Memorial Park welcomes over 4 million visitors each year
  • Located adjacent to the park - runners, adult sports leagues and other park patrons will have a short walk or drive to a cold beer

Company Description

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Infused with the heritage of a rich past, Memorial Trail Ice House (“MTIH”) is ready to establish its own modern legacy in Houston. Located adjacent to Memorial Park, the MTIH team is bringing a vibrant vision of a social bar, complete with specialty food truck offerings, to this prime location. Combining the high-margin business model of an ice house (a kitchen-free, indoor/outdoor beer garden) with a historic building for a rare business opportunity in central Houston.

Business Model

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Capitalizing on the current $200 million renovation of Memorial Park, MTIH shares the community's vision for an enhancement of the park's infrastructure and culture. The location of the building will help drive visits from some of the 4 million+ annual visitors of the park.

  • MTIH looks to leverage strategic community partnerships to become the “social extension of Memorial Park”
  • A prime place to host events and promotions in coordination with young professionals groups passionate about Houston history and the surrounding neighborhoods
  • Memorial Park is currently in the middle of a multi-year, 5-stage project to renovate and upgrade the park
  • The Houston Open, the city’s only PGA golf tournament, will move to Memorial Park in 2020, creating potential opportunities for tournament events held at MTIH

The target market is 25 to 45-year-old professionals who lead an active lifestyle, searching for a non-club bar experience. 

  • Peak traffic anticipated in the afternoon/evening, open until 2am Thursday-Sunday
  • MTIH  will appeal to golfers, runners, sports leagues and residents from the surrounding neighborhoods
  • Running and cycling groups that originate from Memorial Trail can end group workouts at MTIH for a post-workout social gathering

To maximize the revenue potential of this prime location, Memorial Trail Ice House has hired expert food & beverage consulting group, Ladies of Libation, LLC, to direct bar operations. In addition, a rotating cast of food trucks will provide operational savings by removing the need for an in-house kitchen and associated staffing.

Patrons can also expect to enjoy various themed evenings and creative drink specials. 

  • Bar operations team, Ladies of Libation, LLC, has 40 years of combined experience
  • The team will manage bar design and layout, hiring and training of employees, as well as menu optimization
  • Drink pricing will be on par with competitors such as: Kirby Ice House and Heights Bier Garten
  • The absence of a kitchen will provide significant cost savings and reduce waste
  • “Charity Saloon” concept, already popular with other local bars, will give patrons the ability to give back by supporting Memorial Park Conservancy with proceeds from various offerings throughout the year
  • Memorial Park is anticipated to move certain partnership events from other locations to Memorial Trail Ice House
  • MTIH will have private event space to host groups small and large

The drinks menu designed by Ladies of Libation, LLC will feature a wide variety of options and specials.

  • Local draft beers, seasonal beers, frozen drinks, and cocktails
  • Signature monthly drink special where a portion of the proceeds goes to Memorial Park Conservancy
  • Tall boy Tuesdays & “rainy day” specials
  • Champagne cocktails for brunch specials
  • Personal refillable mugs for regulars and VIPS

In the absence of a formal kitchen, Food Trucks will provide meals and bar snacks.

  • Available based on demand 
  • Rotating on a nightly basis 

Revenues will be primarily driven by alcohol sales and supplemented by additional revenue streams.

  • Sale of alcoholic beverages to make up 98% of overall revenue
  • Additional revenue generated by food truck leases on a nightly basis
  • Company merchandise will also be sold – mugs, t-shirts, tank tops, hats, etc.

The area surrounding Memorial Trail naturally lends itself to the social and relaxed vibe intended to be captured throughout the bar’s indoor/outdoor space. Enhancing the outdoor atmosphere, the thoughtfully restored historic building that once functioned as the Juergen family’s general store will serve as a reminder and a nod to the rich history of Memorial Park.

  • Lot totals: 34,766 sq. ft
  • Indoor area: 4,668 sq. ft
  • Outdoor patio 1,102 sq. Ft, outdoor space 10-15k sq. ft
  • 66 parking space & 3 accessible parking spaces
  • 1932 general store,  built 8 years after the park was opened (1924), has been with current owner for 30 years
  • MTIH putting over $1M into the restoration of the historic building
  • Featuring the Blue Tile Project in interior décor – an ode to Houston’s abundant history
  • Paying homage to and tying in the building’s founding era, historic photographs will be featured throughout the space
  • Original wood from the building’s upper floors will compose the exposed wood ceiling
  • Outdoor patio seating and premium indoor A/C to manage Texas summers
  • High-speed internet for remote workers and entrepreneurial forums, utilizing founder John Shaeffer's passion for supporting the entrepreneurial and business community

Exterior of current building

Rendering of interior

With a combined 40 years of experience, John Shaeffer and consultants Ladies of Libation, LLC will leverage their respective skill sets to build a business focused on providing superior customer service and a well-managed operation.

  • A serial entrepreneur, John Shaeffer has founded and sold two previous businesses, and brings a passion for collaboration and community building
  • As a 4th generation Houstonian, Shaeffer has his finger on the pulse of what makes Memorial Park and the surrounding community unique and marketable

Full service bar consultants, Laurie Sheddan Harvey and Kris Sowell, have been pleasing palates for over 40 years, delivering anything but ordinary food and beverage experiences at noted and awarded bars, restaurants, and hotels throughout the Houston metro area. Ladies of Libation, LLC, specializes in solutions, developing concepts from the ground floor to executing the first drink poured; from managing national brand representation with their premier world-wide network, to reviving struggling businesses, and delivering opportunity and insight where it’s needed the most.

Location Analysis

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Located where the neighborhoods of Camp Logan, Rice Military and Washington Corridor meet, Memorial Trail will live in a thoughtfully restored historic building situated at the center of what has been designated a “Super Neighborhood” by the City of Houston Planning and Development Department. A Super Neighborhood constitutes a geographic area where businesses, civic organizations, and residents work together to plan and prioritize the needs, concerns, and desires of their community.

Dedicated to the memory of fallen soldiers and opened in 1924, Memorial Park is one of the largest parks in the United States. Covering 1,466 acres all told the park is home to a highly rated 18- hole golf course, host to some 4 million visitors annually and once the site of the US Army training camp, Camp Logan. Today the park is a thriving epicenter of outdoor activity and entertainment adjacent to the Camp Logan, Crestwood, and Rice Military neighborhoods.

 Residential areas in the west, adjacent to the park, have been rapidly redeveloping with single-family homes over the last 15 years. In 2015, the total population of this area was 29,033 with 83% of the population aged 18-64. Additionally, the median household income in 2015 was $99,302. These statistics point to consumers who have discretionary income and frequent bars and restaurants as their gathering place for social activities.


October 29, 2018
Company incorporated
February 1, 2019
Initial investors capital call
April 29, 2019
Property lease signed
July 22, 2019
TABC permit awarded
August 15, 2019
Construction drawings for permitting submitted to the City of Houston
Late 2019/ Early 2020
Projected Opening Date

Meet the Team

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John Shaeffer
CEO and Manager

John has successfully started two companies: Point2Point Moving, sold in 2016, and GamerWall, acquired by Work America Capital in 2017. A 4th generation Houstonian, Shaeffer brings passion and commitment to all of his projects, as well as a proven track record of building businesses from the ground up. Shaeffer holds a Bachelor’s degree from The University of Texas.

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Ashley McKenney

Ashley has held business development roles at several Houston area businesses, most recently managing promotional and marketing campaigns for the Houston First Corporation. Ashley received her MBA from the University of Houston.

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Cape Bell

Cape Bell is a Director in the Houston office of Cushman & Wakefield and specializes in the acquisition of investment real estate for clients. Bell bring an expertise in local real estate markets to the team and received his BBA in Management from Millsaps College.

Bonus Rewards

Early Bird Reward
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First 50 investors who invest $200 or more will receive:
  • Exclusive “Memorial Trail Ice House Investor Beer Mug”


  • Invitation for you and a guest to the NextSeed Investor Party


  • Your name added to the Investor Wall
  • $100 bar credit at the Grand Opening Party
  • Invitation for you and a guest to the NextSeed Investor Party


  • Your name added to the Investor Wall
  • Receive 1 complimentary beer per visit for 1 year
    Valid for one person, for investors 21+ only
  • $100 bar credit at the Grand Opening Party
  • Invitation for you and a guest to the NextSeed Investor Party


  • Your name added to the Investor Wall
  • Receive 1 complimentary beer per visit for 1 year
    Valid for one person, for investors 21+ only
  • Investor Party: Invitation for 2 to the Pre-Opening Party
  • $250 bar credit to be used anytime in the first year
  • Invitation for you and a guest to the NextSeed Investor Party

Bonus rewards are offered by the Issuer purely on a voluntary basis and do not influence the terms of the Offering. For the avoidance of doubt, the bonus rewards are not contractual conditions governed by the Note Purchase Agreement and are not enforceable under the Note Purchase Agreement.   


Issuer Statement

The information contained on this campaign page (the "Campaign Information") is furnished solely by the Issuer to prospective investors in the investment opportunity described herein. All Campaign Information is intended to be a summary of the terms and information contained in the Disclosure Statement and the Note Purchase Agreement, and is fully qualified by reference to those documents. In the event any Campaign Information conflicts with the terms of the Disclosure Statement or Note Purchase Agreement, the terms of those documents will control. The Issuer has provided the Campaign Information for inclusion on the website located at www.nextseed.com, and in no way will the Campaign Information be deemed to have been created or provided by NextSeed Securities, LLC, NextSeed Services, LLC, or their affiliates.