Capitalizing on the current $200 million renovation of Memorial Park, MTIH shares the community's vision for an enhancement of the park's infrastructure and culture. The location of the building will help drive visits from some of the 4 million+ annual visitors of the park.

• MTIH looks to leverage strategic community partnerships to become the “social extension of Memorial Park”
• A prime place to host events and promotions in coordination with young professionals groups passionate about Houston history and the surrounding neighborhoods
• Memorial Park is currently in the middle of a multi-year, 5-stage project to renovate and upgrade the park
• The Houston Open, the city’s only PGA golf tournament, will move to Memorial Park in 2020, creating potential opportunities for tournament events held at MTIH

The target market is 25 to 45-year-old professionals who lead an active lifestyle, searching for a non-club bar experience. 

• Peak traffic anticipated in the afternoon/evening, open until 2am Thursday-Sunday
• MTIH  will appeal to golfers, runners, sports leagues and residents from the surrounding neighborhoods
• Running and cycling groups that originate from Memorial Trail can end group workouts at MTIH for a post-workout social gathering

To maximize the revenue potential of this prime location, Memorial Trail Ice House has hired expert food & beverage consulting group, Ladies of Libation, LLC, to direct bar operations. In addition, a rotating cast of food trucks will provide operational savings by removing the need for an in-house kitchen and associated staffing.

Patrons can also expect to enjoy various themed evenings and creative drink specials. 

• Bar operations team, Ladies of Libation, LLC, has 40 years of combined experience
• The team will manage bar design and layout, hiring and training of employees, as well as menu optimization
• Drink pricing will be on par with competitors such as: Kirby Ice House and Heights Bier Garten
• The absence of a kitchen will provide significant cost savings and reduce waste
• “Charity Saloon” concept, already popular with other local bars, will give patrons the ability to give back by supporting Memorial Park Conservancy with proceeds from various offerings throughout the year
• Memorial Park is anticipated to move certain partnership events from other locations to Memorial Trail Ice House
• MTIH will have private event space to host groups small and large

The drinks menu designed by Ladies of Libation, LLC will feature a wide variety of options and specials.

• Local draft beers, seasonal beers, frozen drinks, and cocktails
• Signature monthly drink special where a portion of the proceeds goes to Memorial Park Conservancy
• Tall boy Tuesdays & “rainy day” specials
• Champagne cocktails for brunch specials
• Personal refillable mugs for regulars and VIPS

In the absence of a formal kitchen, Food Trucks will provide meals and bar snacks.

• Available based on demand 
• Rotating on a nightly basis 

Revenues will be primarily driven by alcohol sales and supplemented by additional revenue streams.

• Sale of alcoholic beverages to make up 98% of overall revenue
• Additional revenue generated by food truck leases on a nightly basis
• Company merchandise will also be sold – mugs, t-shirts, tank tops, hats, etc.

The area surrounding Memorial Trail naturally lends itself to the social and relaxed vibe intended to be captured throughout the bar’s indoor/outdoor space. Enhancing the outdoor atmosphere, the thoughtfully restored historic building that once functioned as the Juergen family’s general store will serve as a reminder and a nod to the rich history of Memorial Park.

• Lot totals: 34,766 sq. ft
• Indoor area: 4,668 sq. ft
• Outdoor patio 1,102 sq. Ft, outdoor space 10-15k sq. ft
• 66 parking space & 3 accessible parking spaces
• 1932 general store,  built 8 years after the park was opened (1924), has been with current owner for 30 years
• MTIH putting over $1M into the restoration of the historic building
• Featuring the Blue Tile Project in interior décor – an ode to Houston’s abundant history
• Paying homage to and tying in the building’s founding era, historic photographs will be featured throughout the space
• Original wood from the building’s upper floors will compose the exposed wood ceiling
• Outdoor patio seating and premium indoor A/C to manage Texas summers
• High-speed internet for remote workers and entrepreneurial forums, utilizing founder John Shaeffer's passion for supporting the entrepreneurial and business community

With a combined 40 years of experience, John Shaeffer and consultants Ladies of Libation, LLC will leverage their respective skill sets to build a business focused on providing superior customer service and a well-managed operation.

• A serial entrepreneur, John Shaeffer has founded and sold two previous businesses, and brings a passion for collaboration and community building
• As a 4^th generation Houstonian, Shaeffer has his finger on the pulse of what makes Memorial Park and the surrounding community unique and marketable

Full service bar consultants, Laurie Sheddan Harvey and Kris Sowell, have been pleasing palates for over 40 years, delivering anything but ordinary food and beverage experiences at noted and awarded bars, restaurants, and hotels throughout the Houston metro area. Ladies of Libation, LLC, specializes in solutions, developing concepts from the ground floor to executing the first drink poured; from managing national brand representation with their premier world-wide network, to reviving struggling businesses, and delivering opportunity and insight where it’s needed the most.

Located where the neighborhoods of Camp Logan, Rice Military and Washington Corridor meet, Memorial Trail will live in a thoughtfully restored historic building situated at the center of what has been designated a “Super Neighborhood” by the City of Houston Planning and Development Department. A Super Neighborhood constitutes a geographic area where businesses, civic organizations, and residents work together to plan and prioritize the needs, concerns, and desires of their community.

Dedicated to the memory of fallen soldiers and opened in 1924, Memorial Park is one of the largest parks in the United States. Covering 1,466 acres all told the park is home to a highly rated 18- hole golf course, host to some 4 million visitors annually and once the site of the US Army training camp, Camp Logan. Today the park is a thriving epicenter of outdoor activity and entertainment adjacent to the Camp Logan, Crestwood, and Rice Military neighborhoods.

 Residential areas in the west, adjacent to the park, have been rapidly redeveloping with single-family homes over the last 15 years. In 2015, the total population of this area was 29,033 with 83% of the population aged 18-64. Additionally, the median household income in 2015 was $99,302. These statistics point to consumers who have discretionary income and frequent bars and restaurants as their gathering place for social activities.