MUMU Hot Pot is a full-service, fast casual restaurant focused on bringing a unique and outstanding hot pot dining experience to Pleasanton and Livermore, California. Built on four years of success at Boiling Hot Pot & Bar (the team’s sister restaurants in San Francisco and Fremont), the team is excited to introduce this new bar-style, personalized hotpot concept that is tailored for its prime location adjacent to San Francisco Premium Outlets – California’s busiest mall.
Rendering of MUMU Hot Pot (for illustrative purposes only)
Hot pot has been an essential part of Chinese dining culture for centuries. Traditionally served at the center of a dining table, a metal hot pot is kept simmering as raw ingredients are placed in the stock to cook. Typical hot pot dishes include sliced meat, leafy vegetables, mushrooms, wontons, egg dumplings and seafood. Though originally consumed to stave off the cold and promote other health benefits, consumers’ demand for hot pot has become so widespread that chains have began to standardize the experience and fuel explosive expansion in China. According to Euromonitor (2015), seven of the top 13 full-service restaurants chains by value are hot pot chains. These groups had a collective market capitalization of nearly $3 billion.
The MUMU management team has successfully developed hot pot recipes and formats with Boiling Hot Pot that have made their concepts a favorite amongst residents in the Bay Area. The first Boiling Hot Pot location opened in 2013 in Fremont. The business grew quickly given the popularity of the food and buffet style menu. Riding on that success, a second Boiling Hot Pot in the Inner Richmond neighborhood of San Francisco opened in 2014. Since inception, sales at the two locations have seen double digit growth, reaching over $1.2 million in revenue per restaurant in 2017 – with nearly ~15% net margins.
With its hands-on, local experience, the MUMU management developed a new bar-style, fast casual hot pot concept that is better suited for solo and casual group dining favored by residents and outlet shoppers in Livermore and Pleasanton. At MUMU Hot Pot, the standard menu will be designed around seven signature soup bases and dipping sauces. The restaurant will combine appropriate portions of meat, vegetable and side dishes to create various DIY, value-oriented set menus. The setup allows for faster turnaround times and a reduced staffing need.
Staffing efforts will focus primarily on exceptional customer service and food management. The management team will adhere to highly standardized food flavor and quality while the wait staff will help in making diners’ experiences a memorable one.
Doors are scheduled to open by February 2018.