|Minimum Target||$100,000 ?|
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In one of the dining capitals of the world, New York City’s tasting menus run upwards of hundreds of dollars per person, before wine pairings. But what if you could get the same quality of food without the uncomfortable pomp and exorbitant prices? Oxalis, the venerated dining pop-up, now arrives to Prospect Heights as a brick and mortar restaurant offering dining for a new generation.
Oxalis is bringing the Parisian neo-bistro ethos to Brooklyn to satisfy a growing demand for a relaxed yet elevated dining scene. In a stripped-down environment, the team at Oxalis focuses instead on accessibility, great service, and exceptional products to highlight the peak produce and remarkable offerings of local purveyors.
Diners have the choice of enjoying a curated set menu in the dining room or sitting in the backyard to enjoy a variety of a la carte options with a crafted cocktail or natural wine. Executive Chef Nico Russell has spent years in the kitchens of some of the city’s most esteemed, Michelin-starred restaurants including Daniel. He also spent time at France’s Mirazur, often rated among the top restaurants in the world, and in some of the best restaurants in the Bay Area.
The Oxalis menu will reflect the bounty of the seasons and present every ingredient with meticulous thought and French technique. Examples of the prix fixe options include “beets, verbena, pollet egg, chickweed” and “duck, macoun apple, golden turnip.” It can be said with certainty that nowhere else ¬in the city will you experience such talent at such a price point.
Cod, cherry, turnip
Accolades from the Oxalis pop-ups already signal the culinary prowess behind the business. Brooklyn Magazine called it “undoubtedly the season’s hottest pseudo-restaurant.” Thrillist claimed “you’re getting the cooking skill you’d expect at Daniel, just with more laid-back, friendly service.” Just last year, Gothamist named Oxalis “Brooklyn’s Best Pop-Up Dinner Party.”
While diners once sought decadent and protracted evenings, today they are less willing to commit to such experiences and price points. France has found a popular alternative in the “neo-bistro” which targets both the value conscious and traditional fine diners. The demographic of Brooklyn in particular strikes many parallels to much of Paris and uniquely positions a restaurant like Oxalis to succeed. Further the experience will reflect the modern American setting without ever feeling like an import.
Fall stew with fluke, cilantro and brassica flowers
By offering a fixed, produce-driven menu at lower price points, Oxalis is able to provide guests with a progressive dining experience all while tightly controlling food and labor costs. Through this approach to providing thoughtful and elevated food, Oxalis will beckon diners to return regularly from the local neighborhood as well as across New York City and from around the world.
Oxalis plans to open its doors in Prospect Heights in the Fall of 2018.
Click here to view the Issuer's SEC Form C filing.
The total project cost for Oxalis is estimated at $600,000 to renovate a second-generation restaurant space and pay for pre-opening expenses, leasehold improvements, professional services, and opening inventory. An additional $100,000 to $225,000 is needed for working capital and contingencies.
Oxalis has raised $418,438 in equity investments through April 2018.
Through this NextSeed campaign, Oxalis is seeking to raise a minimum of $100,000 and a maximum of $250,000.
Once the Issuer commences operations, the Issuer will share a percentage of each month’s gross revenue with the investors as a group until they are paid in full.
Each investor will receive its proportionate share of the monthly payments made to the investors as a group.
The issuer will make a $6,375 payment ($150,000 x 4.25% = $6,375) to investors. Since you invested with 1% of the total amount raised ($2,000 / $200,000 = 1.0%), you would receive a $63.75 payment.
The issuer will make a $11,475 payment ($170,000 x 6.75% = $11,475) to investors. Since you invested with 1.0% of the total amount raised ($2,000 / $200,000 = 1.0%), you would receive a $114.75 payment.
* The calculations above are mathematical illustration only and may not reflect actual performance. They do not take into account NextSeed fees of 1% on each payment made to investors. The exact length of time that it will take the Issuer to pay each investor in full cannot be known in advance since the Issuer's actual revenues may differ from its reasonable forecasts. If any balance remains outstanding on the maturity date, the Issuer is contractually required to promptly pay the entire outstanding balance due to each investor. Payment is not guaranteed or insured and investors may lose some or all of the principal invested if the Issuer cannot make its payments.
Oxalis is already one of the hottest dining experiences in New York City, with press and word-of-mouth alike praising the egalitarian approach to haute cuisine. The primary offering will be a four-course fixed menu for $55 available in the Oxalis dining room. A bar and backyard patio will provide a pop-in friendly a la carte menu with small dishes ranging from $10-$20. Weekend brunch service will follow the family-style atmosphere and utilize the best of the week’s ingredients to enhance food sustainability and reduce food costs. At $35 per guest, brunch presents a time to taste Nico Russell’s cooking at a lower price point and in a different atmosphere.
Executive Chef Nico Russell
The benefits of a fixed and produce-driven menu are manifest. In serving roughly 90 diners per night, these menus promote sustainability and temper food waste. Most crucially, the offering allows management to streamline food and labor costs. Oxalis will also work to build relationships with local farms to control seasonal variances in ingredient costs.
A la carte offerings served at the bar and on the patio will further establish Oxalis as a true neighborhood restaurant and will serve as a welcome to walk-in diners. Items will include seasonal stews, charcuterie and cheese plates and sweeter options like “pear, sorrel, crème fraiche” and “sunchoke and milk chocolate.”
The beverage program will also be driven by diversity and value, with a focus on seasonal craft cocktails and natural wines. In line with Oxalis’ elevated but relaxed balance, wine and spirits will appeal to price and trend conscious consumers as well as wine enthusiasts.
The Prospect Heights location presents a unique investment opportunity. Along with low rent compared to neighborhood asks, Oxalis is saving significant costs by taking over a second-generation restaurant space. Also favorable is the existing liquor license. Finally, with the dearth of comparable restaurants in the area, Oxalis is primed to attract a strong local following.
Clams and herbs
Mousse of caramelized whey, summer fruits, lovage
Oxalis (791 Washington Ave, Brooklyn, NY 11238) will sit in the heart of Brooklyn’s rapidly developing Prospect Heights neighborhood.
Situated between Fort Greene, Park Slope and Crown Heights, Prospect Heights has transformed into a hotbed of activity with its proximity to the Atlantic Terminal, Barclays Center, the Brooklyn Botanical Garden and Prospect Park. Young families and young professionals alike have flocked to the neighborhood’s convenient transportation and picturesque brownstones. Oxalis hopes to become a regular destination for the residents in the neighborhood that has become one of New York’s most sought after residential locales.
Oxalis also hopes to become an international dining destination, a neighborhood gem known on a global scale. The Prospect Heights site will have nearest access to the 2, 3, 4 and 5 subway lines as well as five additional lines and Long Island Railroad trains at the Atlantic Terminal. In short, one can conveniently arrive at Oxalis from nearly anywhere in the city.
The area has seen a steady addition of restaurants in recent years that has signaled a demand for a higher caliber of dining. With a similarly relaxed atmosphere but entirely unique menu, Oxalis will make for a most welcome addition to the neighborhood and beyond.
Nico’s esteemed career includes four years of apprenticeship under Daniel’s Jean-Francois Bruel (2-Star Michelin restaurant) and one year with Mauro Colagreco of Mirazur (4th in Pellegrino’s World’s 50 Best Restaurants of 2017). Under their tutelage, Nico developed a strong foundation in classical French technique and kitchen leadership. The Oxalis pop-ups and forthcoming restaurant allow Nico to unleash his creativity on these fine-tuned techniques to bring extravagant yet approachable fare.
Steve is responsible for the finance, marketing, operations and business development functions of Oxalis. He has experience doing the same for impact investment firms. Steve also worked for five years at restaurants in Buenos Aires and New York City, in front of house capacities. Steve’s unique understanding of restaurant operations, combined with his knowledge in finance, provide Oxalis with expertise in capital and cash flow management.
The business's Anticipated Opening Date is its best estimate, and the timetable can vary significantly due to unforeseen circumstances.
November 1, 2018
We’re thrilled to be able to provide some updates on our progress.
While we won’t be able to announce a date for opening until we’re much closer, we’re past the halfway point of construction! The walls are painted, the floor is stained, and the new bar is in place in our patio, where we’ve poured over 7 tons of concrete as we convert it into a year-round space.
We also recently hired several people in our management team, including our General Manager Gabriel and Paige McMahon, an incredibly talented pastry chef. They are excited to meet each and every one of you.
One last thing: for the guests who are eligible for our early-bird gift card reward, please make sure your mailing address is up to date in your NextSeed Account Center by 5PM CST on Monday, November 5th. We’ll be mailing out gift cards over the next few weeks. We’ll also be reaching out separately over the next few weeks to our investors with the larger rewards with information on how to access these rewards.
Make sure to sign up for our mailing list to receive the first official announcement! If you have any other questions, please feel free to reach out to us at firstname.lastname@example.org.
October 8, 2018
We are thrilled to have the opportunity to extend a piece of Oxalis to each of you, and are excited that you share our passion and vision. We’ll be continuing to provide updates to each of you about events, updates, and news about our restaurant as it happens.
Currently, we’ve already started construction and are still on track for the fall/winter! Expect to hear from us over the next few weeks about receiving bonus rewards such as early bird gift cards, as well as opening news.
Thank you for investing in us! Always feel free to reach out directly to connect. It is a pleasure to have you in our family.
Steve Wong, Nico Russell, and Piper Kristensen
September 13, 2018
We’re holding a fall preview dinner series next week on Wednesday, September 19th and Thursday, September 20th at Fitzcarraldo in Brooklyn. The dinner offers guests a chance to experience a dinner similar to Oxalis’ dining room offering: 5-courses and snacks and a variety of thoughtful beverage pairings ranging from cocktails to ciders and wines.
Tickets will be on sale at Tock here: http://bit.ly/oxalisnyc
September 4, 2018
Happy to share with our NextSeed followers that we’re hosting a pop-up dinner on September 19th and 20th at Fitzcarraldo in Brooklyn!
It’s a particularly exciting time for us as we prepare to open our brick and mortar restaurant, especially since we held some of our earliest pop-ups at Fitzcarraldo when we began hosting dinners over two years ago.
Tickets are $115 per person, and include our seasonal set menu, beverages pairings, and gratuity.
Tickets will be on sale at Tock here: http://bit.ly/oxalisnyc .
August 16, 2018
Thanks to everyone who has supported our campaign so far. Last week we reached our minimum raise of $100,000 and are now almost at the $120,000 mark. Over the next few weeks we’ll be starting construction on the space, bringing us one step closer to bringing Oxalis to the neighborhood.
We’re also thrilled to share that we recently brought on Piper Kristensen as our Beverage Director and partner. Piper spent time at Booker & Dax and Bearded Lady in Prospect Heights. We’re excited to have him bring his creativity and cocktail experience to Oxalis.
We’ll be exploring some pop-ups soon, make sure you sign up for our mailing list at oxalisnyc.com where we release the tickets first.
July 27, 2018
We look forward to hosting this event to meet anyone that may be interested in learning more about what makes Oxalis so special to us. Our team will be there as we serve a light sampling of food that exemplifies our unique style of cuisine. Please feel free to invite your friends and family in the area as well!
Event: Happy Hour with Oxalis
When: Tuesday, August 7th, from 7:00-9:00 EST
Where: Leyenda, 221 Smith Street, Brooklyn, NY 11201
Our friends at the local cocktail bar Leyenda will host and provide award-winning cocktails. Light fare from Oxalis will also be provided. Please RSVP at this Eventbrite event so we can plan accordingly.
July 23, 2018
We’re excited to share one of our renderings of the space, which we’ve completed with our talented designers at Dutch East Design.
The design perfectly reflects the spirit and value of Oxalis: we’re using raw, simple and understated materials that allow guests to focus on the highest quality products we’re able to find without the need for embellishment, highlighting our goal of providing our guests everything they need without the fuss.