With over 25,000 square feet of space, Pitch 25 will be a new Houston soccer destination – becoming the place to watch local, national, and international games.
The core of its business is focused on food and beverage sales. Pitch 25 plans to be open for lunch and dinner daily, staying open until midnight or 2am on certain evenings to cater to the active late crowd in the area.
In recent years, soccer has become a huge part of the American sporting world. Once somewhat more obscure, today a generation that grew up playing soccer actively seeks out international FIFA broadcasts and attends MLS games. In 2014, 24.7 million Americans watched the World Cup match between the US and Portugal and an additional 1.37 million streamed it online. These figures do not account for the large number of people who watched the match at viewing parties nationwide. Altogether, however, this match drew in more viewers than those recorded watching the 2014 NBA Finals, the 2013 World Series, or the NHL playoffs.
Pitch 25 will build relationships with local soccer fan groups for both local Houston and national teams, as well as supporter groups for Liverpool, Celtic, Manchester United, and Barcelona, among others. The company’s unique relationship with professional soccer leagues in the US and around the world will allow Pitch 25 to serve local fans with exclusive experiences during major events. Pitch 25 intends to become the official away game watch party for the Dynamo, and the space will host beer garden viewing events for the World Cup, US and Mexico game, Champions League, and the European Championships.
Guests will also be able to privately rent or participate in league play on Pitch 25’s indoor soccer field. This feature makes the space completely different from any other destination in the city. Pick-up games, scheduled gatherings, and mini-tournament play are opportunities in the space, creating a destination that caters to soccer crowds.
Soccer will take priority with viewing, but various sports games and matches will be shown on the screens throughout the space. The recent surge in popularity of the Houston Astros and Houston Rockets provides an additional boost in traffic to the area during game days.
The restaurant’s proximity to downtown, the convention center, and a high density of hotels will allow Pitch 25 to serve as a fun and casual lunch spot throughout the week. Downtown professionals, visitors to the city, conference-goers and trade show attendees will have a welcoming spot.