Company Description

Pour Behavior marks a first-of-its-kind dining and entertainment concept in Houston from a team with exceptional nightlife experience. Boasting 12,000 square feet in both indoor and outdoor space, the venue has the capacity to transform for any given occasion. Houstonians should expect a dynamic destination that operates as bar by day and as a higher-energy event and socializing space come evening and weekends.

Pour Behavior will capitalize on sports, live entertainment and a unique food and beverage program. Over 50+ television screens and large projectors will air all major sporting events including Pay-Per-View. Nightly programming will fill up the week with events that range from DJ sets to live bands and more.


Rendering of the indoor space

Patrons at Pour Behavior will feast on unique, organic menu items along with brick oven pizzas, organic burgers and bar favorites, brought to you by an award-winning chef. Sunday brunch and a late-night menu will also be available. The bar program will be among the first in the area to offer a variety of cocktails on draft, which can be shared among tables and will come with a user-friendly food pairing guide. Of course, as a proud Houston establishment, patrons can also expect a large selection of high-end local beers on tap. Pour Behavior will also offer bottle service for all your special events.

Both the indoor and outdoor spaces will retain a playful vibe with game areas that incorporate ping pong, shuffleboard, and cornhole … to name just a few. Perfect for corporate happy hour bonding or simply getting a break from the dance floor, these areas ensure that patrons have a space they won’t want to leave. The modern-rustic decor and fixtures will also add to the comforting, stay-a-while atmosphere.

Pour Behavior comes from the respected team of Joe Arbeely, Michael Chase LoVullo and Roveen Abante. Between the three individuals, the team is behind nearly a dozen Houston mainstay nightife and bar concepts.

On the KirbProof Rooftop Lounge

Lumen LoungeCrimson VIP Lounge (Lumen)

The team's portfolio includes the likes of On the Kirb, Lumen Lounge, Lincoln Bar on Washington and Element Nightclub. Another venue, Proof Rooftop Lounge, was ranked by Zagat as one of the 12 Hottest Rooftop Dining & Drinking Scenes Across the US. With over 50 years of combined experience, this team has the extensive experience and know how to open a venue this uniquely versatile.

Pour Behavior anticipates construction to kick off in the Fall, with doors opening to the public by Winter 2018. They're looking forward to adding another unique establishment to the booming Houston bar and restaurant scene.

Business Model

Pour Behavior will be open seven days/nights a week and will offer a variety of menus throughout its hours. As a truly central and versatile space in the heart of Midtown, the kitchen will meet the needs of weekday lunch, Sunday brunch, late-night bites and every meal in between. Over 50 television screens, large projectors, a stage for live performances, numerous lawn/billiard games and a state-of-the-art audio system will ensure that there’s activity to be enjoyed at all times.

With decades of providing high level customer service, the Pour Behavior team knows how to craft a comfortable and intimate experience within a large venue. The relaxed and un-pretentious atmosphere will be established and maintained by employees who have gone through rigorous training programs and who are committed to consistency, quality and customer service. This is not only appealing to patrons but to the promoters, DJs and additional third-parties with which the venue will collaborate.

The Pour Behavior concept reflects overall shifts in consumer preferences surrounding food and beverage establishments. Over several decades in the industry, the leadership team has witnessed these changes firsthand. Consumers are interested in establishments they can go to directly from the office in their work attire, where the formal elements of a nightclub are removed, and extensive chef-driven food options and craft cocktails are added. Pour Behavior is a place patrons will be able to spend an entire evening, from happy hour through dinner to a more energetic nightlife experience, all under one roof.

The team also has plans for a Phase 2 expansion of the space. An additional Event Venue is being sectioned off within the building, adding to the potential opportunity of the space. The event space would be able to share the central kitchen and host additional private gatherings. The anticipated revenues from this space would also count towards the current business's revenues.

As for marketing, social media will play an essential role in promoting events and generating crowds. The venue will leverage its relationships in Houston to encourage ongoing coverage from prominent media outlets.

Pour Behavior will also develop a wide range of branded merchandise to position the concept as replicable in additional cities. Houston-centric Pour Behavior apparel and additional products are designed to cement loyalty among local consumers.

Location Analysis

Pour Behavior will open at 2211 Travis Street, perfectly located in the heart of Midtown. The property spans the entire block and includes a full parking lot.

Cle Nightclub, one of the most successful clubs in the city, sits just across the street. New business developments in the area also signal high volume traffic.

Midtown is also becoming an ever-residential area, with a host of new apartment buildings. Since 2012, the area has seen 50% population growth. Residents and visitors alike flock to the area’s walkable streets (among the most accessible in Houston) and outdoor spaces. Midtown also hosts some of Houston’s most convenient and sustainable transit options located steps away.

Houston is a city primed for a multi-concept space such as Pour Behavior. Cities with comparable demographics—including Dallas and San Diego—have found much success with hybrid restaurant/nightlife/sports bar venues. Thus, there is no doubt that a concept like Pour Behavior will give Houstonians a space they can rely on for any and every occasion.

Meet the Team

Joe Arbeely
Co-Founder & Managing Partner

Joe has gained recognition and success as an entrepreneur by delivering exceptional customer service and unmatched concept designs for over two decades. Starting with a passion for the custom audio video industry, Joe opened Audio Vision in 1996 and developed a reputation and a craft to create truly impressive interior designs and unique audio video experiences.. In 2011, Joe brought those same qualities to the hospitality industry when he designed and opened Lumen, an upscale lounge and event space in Upper Kirby. Lumen immediately captured a loyal customer base and has remained a hot spot for Houstonians to enjoy for 7 years and counting. In early 2016, Joe opened his new concept On The Kirb, an organic eatery and sports bar focusing on organic foods, craft cocktails and local beers on tap, while boasting an impressive sports and entertainment vibe. Joe is now excited to bring his 23 years of business and customer service experience to Pour Behavior.

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Michael Chase LoVullo
Co-Founder

With over 25 years in the service industry, Chase has opened some of Houston’s most unique nightlife spaces. This includes Brixx on Washington, V21, and Proof Rooftop Lounge. The latter was named Zagat’s #1 rooftop bar in Houston and the #3 rooftop bar in the nation. His most recent projects include The Runway and Humble’s 10,000 square-foot Element Nightclub.

Chase's journey in the industry has given him a strong understanding of how to craft unique concepts for different parts of Houston. Most importantly, his roots in the industry give him a pulse for changing trends and ways to sustain true relevance over many years.

Roveen Abante
Co-Founder

Roveen has amassed over 15 years of experience in sales and marketing across multiple industries, from technology and IT to nightlife and hospitality industries. His career spans stints with Motorola and the launch (and sale) of his own software development company.

As his entrance into the nightlife industry, Roveen worked with Chase on the successful launch of Proof Rooftop Lounge in 2014 until the sale of his interest shares in 2016. His current projects include Lincoln Bar, bringing in approximately 3 million dollars in gross sales a year. Roveen has a true knack for customer service, marketing and social media, able to constantly create different programs and promotions that stimulate business growth year over year.