Revenues for the Shady Acres location are projected to be considerably higher than the original location because the business is able to leverage an expanded footprint, a new kitchen, and the benefit of relationships and best practices from the first site.
NettBar Shady Acres will take the best of the original location while adding even more family friendly activities (i.e. kids play area that is fenced and secure) and gaming areas, as well as a new food component that is designed to elevate the customer experience.
The new location is a notably larger property with two buildings, includes more parking space, and will provide a better layout. The venue will seat 250-300 patrons indoors and outdoors, and it will feature well-distributed indoor and outdoor areas for both relaxation time, as well as game activities. Covered areas with built-in heater and cooling systems will also keep customers comfortable during adverse weather conditions, extending possible hours of operations.
With the addition of a full kitchen and a Chef-driven menu led by Chef Matt Mui, NettBar Shady Acres will offer a Bar & Grill experience, expanding its appeal as a destination for meals and family gatherings.
The Shady Acres beverage program will consist of an extensive whiskey selection, highlighted by a handcrafted cocktail menu that has been cultivated with extensive market research, including visits to some of the world’s most renowned cocktail lounges. The business will also adopt the acclaimed frozen cocktail menu that the West End location has cultivated; instantly becoming a fan favorite and recognized on multiple Top 10 lists as one of the Best Frozen Cocktails in Houston.
One of the biggest advantages NettBar Shady Acres has is its institutional knowledge and track record with event programming. The team will implement an event strategy that has been a proven driver of consistent traffic and business for the first location. This includes a weekly schedule consisting of nightly activities such as weekly Geeks Who Drink Trivia, Steak Night, Dart tournaments, Bocce Ball Tournaments, Musical Bingo, Goat Yoga and a monthly Artisans Market. The new location will also host local animal rescue charity events that work hand-in-hand with the pet friendly atmosphere of the space. The venue will promote, as it does very successfully at the original location, corporate team building events, birthday parties, puppy pawtys, sporting event watch parties, neighborhood HOA meetups and many other community-based events.
The NettBar Bocce Ball League will be extended at the new location as well. Sponsored by Jack Daniels and Saint Arnold Brewing, the league will galvanize the 100+ bocce ball members already participating at the West End location. League play at both Shady Acres and West End will culminate in a NettBar “World” Champion.
Other synergies also exist that can benefit the business, including existing and extensive relationships with vendors and providers such as Gallo, Beam Suntory, Brown Forman, local breweries and many more. The scale of the business and consistent programming can help lower costs and increase promotional revenue.