Rambler will be a beautifully designed restaurant and bar opening just a block away from Union Square, right in the heart of San Francisco. The restaurant is opening in early October and is built within Hotel Zeppelin, the newest concept in the Viceroy Hotel Group’s successful line of modern boutique hotels.
Rambler is a modern interpretation of a classic American restaurant or pub, with understated, elegant elements of the 1920’s Art Deco era. It is being designed to attract local residents, tourists and office workers for breakfast and lunch by day and dinner and drinks in the evening. With its breadth of food and beverage menu options, Rambler will fill a niche in the restaurant, bar and hotel industry that does not exist in the neighborhood today. It will bring an inclusive, bohemian dining and drinking experience to the Union Square and theater district, embodying an old-world feel with a little bit of a rock n’ roll flair.
Rambler first floor bar (photo cred: Kelly Puleio)
Rambler’s menu will be centered on a bistro theme and will serve organic and locally grown vegetables as well as naturally raised meats.
Its home inside Hotel Zeppelin plays a key role in its business. After purchasing the historic Prescott Hotel in 2015, Viceroy Hotel Group renovated the space and relaunched it as Hotel Zeppelin in May 2016. Zeppelin has been one of the hottest hotel openings in San Francisco in recent memory.
Rambler is taking over the former location of celebrity chef Wolfgang Puck’s first San Francisco restaurant, the iconic Postrio. From the early 1990s until its closing in 2011, Postrio was one of the city’s best and most influential restaurants. Wolfgang Puck’s famous wood fired pizza oven and grill are being renovated and refurbished for Rambler’s use.
Hotel Zeppelin’s lounge and public areas serve as extensions of the restaurant’s space.
In addition to its own dining room and bar spaces, Rambler is contracted to provide all of the food and beverage to the entire hotel. This includes staffing the hotel lobby bar, catering on-site events and providing 24-hour room service for hotel guests.
Rambler will cater to its guests with authentic cuisine, a social atmosphere and a beautifully designed dining room and bar. Business executives from the Financial District will rub elbows with the Mid Market tech crowd, members of the Olympic and Bohemian Clubs, and hipsters on their way to live music shows at The Warfield and The Fillmore.
Rambler mezzanine dining (photo cred: Kelly Puleio)
Rambler will have its main entrance off of Post Street as well as a side entrance connecting it to the Zeppelin’s lobby. By having its own separate identity and decor, Rambler will feel like a stand-alone restaurant tailored to San Francisco locals. Rambler has hired interior designer Lori Yeomans to lead the transformation of the space’s texture and ambiance. Her portfolio includes decades of design experience and knowhow, including the tasteful designs of Chef Tyler Florence’s Wayfare Tavern (Financial District) as well as his iconic El Paseo Restaurant (Mill Valley).
The Brixton, a successful restaurant and bar opened and operated by the ownership team.
Concept development and day-to-day operations of Rambler will be overseen by veteran operators of restaurants and bars in San Francisco. With a combined experience of over 45 years in the restaurant/bar development and management business, the team behind Hat Trick Hospitality Group has an innate understanding of the requirements to run a successful venue in this market.
Together, this team of restaurateurs launched The Brixton in 2011, a uniquely American gastropub on Union Street that significantly outperformed the team’s initial forecasts. The team followed up with a second project together in 2013 with the opening of Redford, also located in Union Square. Redford has also delivered strong returns for investors within a short time period.