Highlights

Third location for a growing, all-inclusive event space business

  • Highly reviewed and rated event space brand (4.6 rating on Google), catering to events of all types
  • Experienced management and vendors designing and building the space with a modern aesthetic and flexible layout to accommodate up to 200 guests

Profitable business model with low fixed costs  

  • Targeted revenues exceed $650,000 in Year 1, and growing to over $1.1 million by Year 4
  • Favorable lease agreement ensures control over primary fixed costs
  • New food and beverage offering facilitated through partnership, offering significant marginal profits while removing risk from the company

Located in growing East End neighborhood of Houston

  • Burgeoning arts, nightlife, and food scene
  • Directly in the path of city expansion and active real estate development and investment

Updates

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Ronin Harrisburg
March 30, 2020

Our Plans to Manage the Impact of Coronavirus

NextSeed Investors,

Our business is adapting quite well considering the ways in which we have all been impacted by COVID-19. Over 90% of our March bookings chose to reschedule, as opposed to fully canceling their events. We are currently conducting FaceTime tours for guests who are staying at home and we have continued to see booking confirmations for events this summer. During this time, we are offering booking discounts and encouraging clients to start planning their Fall 2020 and Spring 2021 events. We are also still seeing inquiries and likely bookings for Ronin Harrisburg weddings for Fall 2020 and 2021. We are hopeful business will continue to pick up as our clients plan gatherings after social distancing restrictions are lifted.

As for how this affects the planned timeline for Ronin Harrisburg, we are still working hard to meet the soft opening date we set for July. As of now, everything is still on track, and we're hoping it stays that way. We're not quite sure yet how the City of Houston permitting department may delay us, but we don't anticipate it causing us to fall much behind our expected timeline.

Importantly, we do not foresee the COVID-19 situation negatively impacting the long-term viability of Ronin Harrisburg. We are communicating with potential clients who plan to book far enough in advance that the mandated social distancing should be lifted by then. Coupling those future bookings with some in-house events we have planned once we complete construction, and our revenue streams should be strong. Our pricing and business model is flexible enough to support any discounts or price reductions we may need to make while the economy and our potential clients recover from these tough times.

Although the circumstances were different, Ronin Art House has weathered tough times before. Our business flooded during Harvey flooding and the recovery process was daunting. We were resilient and resourceful enough to survive then, and we are confident we will be able to continue to grow through these difficult times as well.

Thank you for your support,
-The Ronin Harrisburg Team

Investment Terms

Issuer
Ronin Harrisburg LLC

Type of Offering
Regulation Crowdfunding

Offered By
NextSeed Securities, LLC

Offering Min

$75,000

Offering Max

$107,000

Min Individual Investment

$100

Raised to date

$54,700

Type of Securities Term Note
Annualized Interest Rate 16%
Maturity 48 months
Payments

Monthly

Security Interest All assets of the business
Ownership % Represented by Securities

0% equity interests in the Issuer or any voting or management rights with respect to the Issuer as a result of an investment in Securities.

View the Issuer's SEC Form C filing

Use of Proceeds

Company Description

Considered one of the premiere boutique event venues in Houston, Ronin Art House is innovating the experience of an all-inclusive event space. Modern and bright, each location combines an industrial aesthetic with a sophisticated edge. Specifically designed for versatility, Ronin Art House provides the flexibility to curate any event vision into an original reality, whether it be anything from a wedding to a business conference.

Ronin Harrisburg will be the third and newest outpost for the Ronin Art House brand, operating as a full-service event space in Houston’s East End.

Business Model

The Opportunity

With the success of Ronin Art House’s first space, first opened in 2015, high demand necessitated the need for an additional space which became known as Ronin 2. From those humble beginnings, the company has grown into a much larger enterprise, with Ronin Art House encompassing two all-inclusive event spaces (Ronin 1 and Ronin 2), as well as the upcoming Ronin Harrisburg.

Addressing the needs of Ronin Art House’s continued growth, the Ronin Harrisburg expansion is the natural progression for this thriving Houston-based company. With an already established customer base (4.6-star Google rating), Ronin Art House enjoys an extensive online presence across multiple booking platforms, including a Chapter Leader position on Peerspace due to their extensive track record of positive reviews. The new Ronin Harrisburg space will be located along the light rail at the intersection of Harrisburg and York, making it conveniently positioned for out-of-town guests visiting Houston for special events hosted at the space.

While Ronin 1 and Ronin 2 can accommodate up to 75 guests each, the Ronin Harrisburg venue will be built to host larger scale events, holding up to 200 guests. The 4,400 square foot venue is being designed by Keagan Harley, who has an accomplished career as a set and production designer, and will be built-out by the accomplished local design and fabrication studio, RootLab.

Ronin Harrisburg was able to negotiate a below-market lease agreement, giving the business a competitive edge in arguably the hottest part of East Downtown.

The target market for Ronin Harrisburg includes those who want to host a hip, artfully curated event venue in a trendy pocket of central Houston. Equally appropriate for a wedding party looking for an affordable and memorable venue as it is for a corporate event planner looking for a non-traditional, vibrant location for business meetings and offsites.

  • New, larger event space to accommodate growing demand

  • Superior location and transportation access

  • Expertly designed by Keagan Harley of Ronin

  • Built by standout design and fabrication studio, RootLab

  • Below-market lease terms

Business Operations & Cost-Saving Methodology  

While weddings and corporate events serve as the primary streams of revenue, day rentals (classes, presentations, and workshops), baby showers, and birthday parties all provide healthy secondary revenue streams. Additionally, Rentals at Ronin receives commissions from preferred vendors as well as food and liquor packages.

Food services and catering will be provided by partner company Night Shift, who will hold the liquor license. Ronin will offer a fixed menu from Night Shift in order to provide clients a complete turnkey event solution, but Ronin will also accommodate outside vendors at the request of clients.

Initial pricing for the venue will be as follows, subject to change based on market conditions:

  • Weekend rentals - $3500

  • Weekday rentals - $2000-$2500

  • Food catering - Approx. $50/guest

  • Alcohol catering - Approx. $25/guest

The Atmosphere

Ronin Harrisburg will combine an industrial aesthetic with a sophisticated edge. Taking inspiration from the Louvre in Abu Dhabi, the 4,400 square foot Ronin Harrisburg space will exude a chic, modern style. During the day, natural light will pour through the space’s three skylights while throughout the evening, specially designed lighting will ensure that guests are bathed in warm light. Not just another white box with basic amenities, Ronin provides an ambience that, while modern and stylish, serves to enhance any event concept.

  • Modern, chic, industrial design aesthetic

  • Polished concrete floors and concrete walls

  • Covered indoor patio

  • Natural light features throughout the venue

3D Video Walkthrough:

Design Inspiration:

Location Analysis

3501 Harrisburg, Houston, TX, 77003

Centrally situated in Houston’s East End, Ronin Harrisburg reflects the cool, artistic vibe of its urban locale. Less than ten minutes from the Heights, Montrose, Sawyer Heights, Downtown, and Midtown, Ronin is in the path of the city’s expanding art, shopping and food scene inside the loop. The neighborhood also offers an energized, flourishing nightlife populated with bars and notable nightclubs.

History

July 2019
Lease signed for Ronin Harrisburg
January 2020
Final Permits Approved
February 2020
Construction Begun
March 2020
Launch of new website featuring Ronin Harrisburg
July 2020
Soft Opening and Rent Commencement Date
September 2020
Expected Opening

Meet the Team

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Nebyou Bedru
Managing Partner

As Founder and Managing Partner of Ronin Art House since its creation in 2013, Nebyou brings a proven track record of brand strategy, client management, cost control, and strategic planning. Nebyou has a BS in Business Administration from the University of Houston.

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Keagan Harley
Operations Manager / Venue Coordinator

With 13 years of experience in production, customer relations and marketing, Keagan brings an expertise in aesthetic design and customer experience. Keagan has managed operations for Ronin Art House since 2016 and has a BS in Communications from The University of Texas at San Antonio.

Bonus Rewards

Early Bird Reward
6 remaining
First 50 investors who invest $500 or more will receive:
  • Exclusive merch item (exclusive design of t-shirt or hat)
Invest

$1,000+

  • Exclusive merch item (exclusive design of t-shirt or hat)
  • Invitation (+1) to VIP investor cocktail party
Invest

$5,000+

  • Exclusive merch item (exclusive design of t-shirt or hat)
  • Invitation (+1) to VIP investor cocktail party
  • Invitation (+1) to VIP investor dinner
Invest

$10,000+

  • Exclusive merch item (exclusive design of t-shirt or hat)
  • Invitation (+1) to VIP investor cocktail party
  • Invitation (+1) to VIP investor dinner
  • 1 free weekday rental at Ronin Harrisburg (Monday - Thursday)
    This includes the space and any accompanying amenities only. Liquor, Food, Staffing, etc. are separate.
Invest

$15,000+

  • Exclusive merch item (exclusive design of t-shirt or hat)
  • Invitation (+1) to VIP investor cocktail party
  • Invitation (+1) to VIP investor dinner
  • 1 free Friday or Sunday rental at Ronin Harrisburg
    This includes the space and any accompanying amenities only. Liquor, Food, Staffing, etc. are separate.

Bonus rewards are offered by the Issuer purely on a voluntary basis and do not influence the terms of the Offering. For the avoidance of doubt, the bonus rewards are not contractual conditions governed by the Note Purchase Agreement and are not enforceable under the Note Purchase Agreement.

Gallery

Documents

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Thomas
How long is the lease term, and how fixed is the rate? What are the key contractual terms with the catering/drinks company? In the case of a food safety issue, who bears the risk?

Issuer Statement

The information contained on this campaign page (the "Campaign Information") is furnished solely by the Issuer to prospective investors in the investment opportunity described herein. All Campaign Information is intended to be a summary of the terms and information contained in the Disclosure Statement and the Note Purchase Agreement, and is fully qualified by reference to those documents. In the event any Campaign Information conflicts with the terms of the Disclosure Statement or Note Purchase Agreement, the terms of those documents will control. The Issuer has provided the Campaign Information for inclusion on the website located at www.nextseed.com, and in no way will the Campaign Information be deemed to have been created or provided by NextSeed Securities, LLC, NextSeed Services, LLC, or their affiliates.