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Shoot The Moon
December 1, 2020

Free Pizza for Life from Shoot The Moon

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Thank you for being a part of our campaign on NextSeed!


We’re close to opening our doors thanks to your investments. In order to bring on even more investors before the end of the year, we’re announcing an exciting new Bonus Reward, and want to be sure you have the opportunity to take advantage before the end of the year.


Starting now, through December 31, all investors at $1,000 and above will receive
1 Free Pizza a Week for Life from Shoot The Moon!


Yes, that’s right – whether you’re treating yourself, your family, coworkers or friends, you’ll be a VIP at Shoot The Moon and the proud owner of an exclusive STM Free Pizza card.


No expiration – just hot, delicious pizza. (And, of course, with over 80 choices of beer, wine, and cocktails to wash it down with*)


Already invested $1,000 or more? Congratulations, you’re all set!

No action is needed on your end, but we’d love for you to share your good fortune by telling your friends on Facebook or Twitter. Maybe they like pizza too?


Already invested, but have invested less than $1,000? Not a problem!

Investments on NextSeed can be changed up to 48-hours before our campaign closes, but we’re only offering this promo through December 31, so it won't be around for long!

Simply click Invest Now at the top of the screen to change your investment amount, or contact the NextSeed team for assistance.


And don’t forget, this free pizza promo is only the tip of the iceberg. We are still offering all of the many other bonus rewards that we announced at the launch of our campaign, including:

  • Gift cards valid at all STM locations
  • Discount cards valid at all STM locations
  • Limited edition pint glasses, wine glasses, and YETI gear
  • Your name on our special “Investor Wall”


Click here for full details.

We hope you’ll join us in bringing Shoot the Moon to Houston!


Cheers!

Kevin Floyd

Executive Director, Shoot The Moon


👉 Invest on or before 12/31/20


*Gift card may not be used for alcohol purchases, but we never miss an opportunity to brag on our unparalleled self-service beverage options.




The details:

Investors at the $1,000 level and above will receive 1 free pizza per week, for life!


  • Qualified investors will receive an STM Free Pizza card that entitles the holder to a monthly credit of $52 (this is calculated based off of 1 pizza per week, a $13 value).
  • Free pizza program applies to any of our 12-inch Specialty Pizzas (credit cannot be applied to alcohol). Valid for in-store dining only.
  • This credit will be automatically refreshed and reset once a month.
  • The STM Free Pizza card will be made out in the investor's name and must be activated using the investor's phone number. (Cards not used for 6 months or longer will automatically deactivate but can simply be reactivated at any time over the phone.)

A first-to-market restaurant concept with broad appeal that targets affluent neighborhoods lacking in sophisticated food and drink experiences

  • First-in-Houston self-service tap wall with over 80 drink options – guests get to be their own bartender (age verification required)
  • Counter-service format delivers from-scratch, chef-driven food without the fuss and time commitment of a fancy restaurant
  • Innovative concept eliminates frustration points, such as waiting for a server or bartender to come by and take your order or close out your tab
  • Guests can order their food and get their next drink at their leisure 

Efficiency and foresight are built into the business model, which strategically addresses weaknesses that often cause other restaurants to fail

  • Efficient timing of food and beverage service yields satisfied customers and quick turn times, facilitating higher daily sales volumes with less labor overhead than traditional restaurants
  • Counter-service food and self-service beverage concept is inherently well-suited for post-COVID era as it greatly reduces guest-staff contact points
  • Project seeded with over $1MM in equity from Houston investment community

Partners’ experience with both corporate operations and creative, independent concepts enables them to streamline systems to consistently control costs, while delivering a desirable food and drink menu that appeals to sophisticated tastes 

  • Since 2009, Kevin Floyd has developed and run operations for many of Houston’s most-distinguished bars and restaurants. Prior to that, he spent years working for national restaurant chains.
  • Chef Dax McAnear has worked alongside numerous high-profile Houston chefs for more than a decade, and recently served as culinary director for a large corporation based in The Woodlands.
  • In 2006, Jonas Herd joined his family’s firm, Collaborative Projects, which has designed and built an impressive number of Houston’s top-100 bars and restaurants. Since 2017, Jonas has been the proprietor of Cecil’s Pub in Houston’s Montrose neighborhood.


Investment Summary

Type of Securities:
Revenue Sharing Notes
Investment Multiple:
Up to 1.45x
Revenue Sharing Percentage:
10%
Min. Individual Investment:
$100


Invest in Shoot The Moon



Shoot The Moon (STM) is an innovative restaurant concept that will offer Houston’s first self-service tap wall, featuring more than 80 options for craft beer, wine, cocktails and spirits. This intriguing beverage selection will be paired with a chef-driven, from-scratch food menu, featuring starters, pizza and healthy options.

Shoot The Moon is uniquely positioned to be the first to market with its concept because its founders are already far ahead of competitors in recognizing the need for change. While STM was founded before the start of the COVID-19 pandemic, the founding partners were already aware of the systemic issues facing the hospitality industry that current market conditions have laid bare in recent months. They believe that the changes brought by COVID-19 and the strategies of good business sense are one and the same. 

As experts in the Houston restaurant industry, STM's founders have created a sustainable, expandable model that can find success, even in turbulent times. Shoot The Moon’s concept is based on technology and efficient methods that allow for adjustments in headcount, responsiveness to market changes and the capacity to produce a consistent product across multiple locations. Beyond giving STM the ability to decrease labor costs, increase profit margins and scale; this model makes STM uniquely able to address the new reality of COVID-19.

STM’s innovative restaurant and bar concept marks the Houston debut of a self-service tap wall serving craft beer, wine, cocktails and spirits. The restaurant will also offer from-scratch, chef-driven food in inviting fast-casual setting. The concept expects to set new standards for safety and efficiency by minimizing guest-staff contact points and maximize guest satisfaction by eliminating frustration points. Guests will check in and order food at the counter and then choose their table. Instead of having to wait for a bartender or waiter for drink service, guests can simply proceed to the tap wall to select small tastes or full pours of any beverage they choose. (Appropriate sanitization options will be provided, in addition to a staff member standing by to clean tap area.)

STM was founded with expansion in mind. The partners seek to position Shoot The Moon as the restaurant model of the future. They have carefully determined intellectual property, menu offerings, location selection and company structure to allow for expansion from the very beginning.

Shoot The Moon is conceived and operated by the partnership of Kevin Floyd, Dax McAnear and Jonas Herd, who formed STM Hospitality LLC in 2019. This close-knit partnership brings nearly 50 years of combined experience in restaurant startups and management and/or design/build-out of restaurants. Floyd brings and extensive background in serving and sourcing cocktails, spirits, craft beer and wine (and keg/tap logistics) for high-profile concepts, in addition to directing restaurant and bar operations as well as finding and directing teams of talented professionals. 

Chef Dax McAnear, who has recently worked as a corporate chef, has made his own mark on the Houston culinary scene while working with many of Houston’s elite chefs. Jonas Herd has worked for his family’s design-build firm for almost 15 years and has been instrumental in helping numerous successful Houston restaurant concepts go from the drawing board to opening their doors. The complimentary range of talent and experience is a key strength of the partnership, which is bolstered by the mutual respect and friendship among the three partners, all whom have collaborated on multiple past projects. 

(From left to right) Dax McAnear, Culinary Director, Kevin Floyd, Executive Director, Jonas Herd, Development.
Photo Credit: Amy Scott Photography, Instagram: photography.amyscott
Mural by: “Starry Fox" at Sawyer Yards, Instagram: JcordoArt


Issuer
STM Hospitality LLC

Type of Offering
Regulation Crowdfunding

Offered By
NextSeed Securities, LLC

Offering Min

$100,000

Offering Max

$535,000

Min Individual Investment

$100

Raised to date

$197,700

Type of Securities Revenue Sharing Note
Investment Multiple

Up to 1.45x

Revenue Sharing Percentage

10%

Maturity 48 months
Payments

Monthly

Security Interest All assets of the business
Ownership % Represented by Securities

0% equity interests in the Issuer or any voting or management rights with respect to the Issuer as a result of an investment in Securities.

Early Payment Provision

If the Revenue Sharing Notes are paid in full at least 12 months or more prior to Maturity, the Investment Multiple will be reduced to 1.35x.

Shoot The Moon’s goal is to raise $535,000 via NextSeed investors. The funds raised through this NextSeed campaign will be used for the final interior and exterior fittings and finishes of STM’s first location. That means investors in this campaign will be able to come into the restaurant to see most of those touches they helped make possible once the doors are open. The remaining funds will go towards kitchen equipment, menu development and staff training.

The concept for Shoot The Moon utilizes Kevin, Chef Dax and Jonas’ strengths and is a model that is designed to control costs, including reducing labor costs through counter-service food and self-service beverages, and to scale effectively with the opening of multiple locations. When Shoot The Moon Hospitality LLC formed back in mid-2019, the partners set out to achieve these advantages over traditional independent table-service concepts, and it’s become clear that those strengths are even more important in the age of COVID-19.

The cost controls and overhead reductions are crucial for a restaurant to be able to adjust and adapt to sudden market shifts and consumer trends. Additionally, Shoot The Moon’s concept features far fewer guest-staff contact points than a traditional restaurant. With the STM model, just two contact points are required, while traditional restaurants may include up to 10 points of contact between staff and each guest. (see illustration in gallery)

The STM experience is designed for people who have come to prefer fine food and drinks, but whose schedules and family dynamics don’t allow for the luxury of a 3-hour fine dining experience. Shoot The Moon will offer the range of chef-driven food and curated beverage selection they desire, but in a casual, self-paced experience where guests order their food and get their next drink at their leisure. This experience will be a unique draw in the underserved market areas that Shoot The Moon has targeted.

The first location of Shoot The Moon will incorporate many cost-saving strategies, such as systemized inventory control, reduced labor and human resource overhead, relatively quick turn times, chef-oversight of food consistency and guest access to tap wall for beverage delivery. The efficiencies and cost savings of this first location will only improve as additional locations are opened. STM Hospitality hopes to open four more locations in the next five years – second location to be announced within the coming months.

The founders believe any restaurant can make money when their sales volume is high, but their experience has proven that true financial strength and staying power in the hospitality industry stems from the ability to keep costs down when outside factors push gross revenues down. Shoot The Moon’s concept offers these financial advantages

  • Self Service: the self-service model helps to keep labor costs and cost of goods sold low, while encouraging guests to spend more as they explore the food and drink options.
  • Commissary: STM’s first location features a commissary kitchen, which will have the capacity to supply key ingredients and food products to additional locations. This keeps back-of-house labor costs down and keeps food quality consistently high while avoiding substantial food cost increases as additional locations open. The commissary kitchen is also ideal for handling a high volume of to-go orders.
  • Cash-flow positive: Restaurants are inherently a cash-flow-positive model if they can keep their fixed-run costs low. STM has negotiated an extremely low rent and structured its management fees to help keep those fixed costs low.
  • Equity Investment: STM Hospitality has already raised over $1 million from equity partners.

Chef Dax brings many years of innovative, fine dining experience to the laid-back neighborhood kitchen of Shoot The Moon. The entire menu is designed around from-scratch techniques to offer an affordable, flavorful and balanced menu. Comprised of three main categories – small plates, pizzas and healthy fare – the menu will feature options to suit a variety of tastes and dietary lifestyles. The idea is for guests to always find tasty food that pairs well with the beverages they prefer.

To complement the great food and the remarkable self-service tap system, the atmosphere of for Shoot The Moon will be casual, comfortable, and most of all, fun! The colors of the STM logo will be featured in the décor of the dining areas, which include both patio and indoor seating. Think of it as the modern tasting tavern.

In accordance with CDC guidelines, tables will be spaced six feet apart in the dining room and patio areas. Plexiglass partitions will be placed at appropriate intervals along the tap wall, with gloves and sanitizing wipes provided for guests. STM Staff members will also be on hand to clean tap areas frequently.

Address: 8155 Long Point, Houston, TX 77055

The first location of Shoot The Moon will open in the Spring Branch area, located west-northwest of central Houston, and roughly bounded by the 610 Loop, Highway 290, Beltway 8 and I-10. 

Shoot The Moon is under construction in a 5,400-square-foot-space within the Spring Branch Village shopping center on Long Point Road, a key commercial corridor for the largely residential Spring Branch area. The center boasts an impressive 300+ parking spaces onsite, and has undergone considerable redevelopment by Braun Enterprises in the past year. 

Numerous affluent residential neighborhoods surround this location, including Spring Branch East/Central/West, Spring Shadows, and Spring Valley. The shopping center is also convenient to the Memorial Villages, Lazybrook/Timbergrove and The Heights. 

Within a 5-mile radius of the first location of Shoot The Moon: 

  • Residential population totals more than 390,500 
  • Household incomes average more than $100,000
  • Daytime population exceeds 572,000
    (source: Braun Enterprises)

The location is easily accessed from other parts of the city, located less than 10 minutes from multiple major thoroughfares including I-10, Loop 610, Highway 290 and Hempstead Road.

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Kevin Floyd
Executive Director and Partner

Kevin co-founded Anvil Bar & Refuge in 2009 and has opened nine more bars and restaurants in Houston over the past 10 years, including Underbelly/Hay Merchant and UB Preserve. The Houston Chronicle has called Kevin “one of the chief architects of the Houston beer and cocktail scene.”

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Dax McAnear
Culinary Director and Partner

Chef Dax McAnear has worked with many of Houston’s top chefs and most creative restaurants, including Ryan Pera of Agricole Hospitality, Monica Pope, Scott Tycer of Kraftsmen and the former Textile, James Beard Award-winner Chris Shepherd of Underbelly Hospitality and Ryan Hildebrand. Dax has also collaborated with Kevin at multiple bars and restaurants. Chef Dax, who is not able to see most colors, has developed his senses of smell and taste to an exceptional degree in order to guide his cooking.

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Jonas Herd
Development Director and Partner

Jonas Herd has worked on the design and build-out of Houston restaurants with Collaborative Projects since 2006. Notable clients include: Underbelly, Hay Merchant, One Fifth Houston, UB Preserv, Georgia James, Dish Society San Felipe, Bernie’s Burger Bus Bellaire, Julep Bar, The Pastry War, Cuchara, FM Kitchen, The Rice Box and Nancy’s Hustle. He has also been the proprietor of Cecil’s Pub since 2017.

STM Hospitality is a Houston-based partnership formed in 2019. Longtime collaborators and friends Kevin Floyd, Dax McAnear, and Jonas Herd, developed the concept for the new self-service bar and restaurant, Shoot The Moon. 

All three partners grew up working in and around the restaurant industry. As they forged their careers in the industry, Kevin, Dax and Jonas have progressed from single guys working for restaurants to husbands and dads who have a keen focus on the qualities that make restaurants successful across the board for specific target audiences. 

Shoot The Moon represents the partners’ personal journeys over the past decade in the Houston restaurant industry, and they feel many restaurant customers today share a similar perspective. For young Houston restaurant customers who fell in love with craft cocktail bars and chef-driven restaurants years ago, and are now married, may have kids and don’t have the time or the budget to spend lingering over those experiences, Shoot The Moon offers the quality beverage selection and food experience they seek in a relaxing, yet convenient setting. 

Timeline

  • 2008 - Kevin and Dax meet while working at the original Beavers Ice House
  • 2009 - Kevin and former partners open Anvil 
  • 2012 - Kevin and former partners open Underbelly & Hay Merchant; Kevin meets and collaborates with Jonas on design and build-out
  • 2012-2013 - Dax serves on culinary teams for Underbelly and Hay Merchant
  • March 2019 - TABC changes its ruling on self-service alcohol  
  • June 2019 - Kevin, Jonas and Dax form partnership to open Houston’s first self-service bar and restaurant 
  • Sept 2019 - STM Hospitality announces plan to open Shoot The Moon’s first location with additional locations to follow 
  • Q4 2020 - Shoot The Moon Long Point projected opening

Early Bird Reward
0 remaining
First 100 investors who invest $1,000 or more will receive:
  • 2 tickets to Investor Grand Opening Party
    Timing TBD due to COVID-19
  • Gift Card: $50 valid at Long Point location
  • Your name on the investor wall
Invest

$100+

  • Your name on the investor wall
  • Gift Card: $10 valid at any location
  • STM pint glass
Invest

$500+

  • Your name on the investor wall
  • Gift Card: $25 valid at any location
  • One pair of STM pint glasses
Invest

$1,000+

  • Your name on the investor wall
  • One pair of STM pint glasses, one pair of STM stemless wine glasses
  • Discount Card: 10% off, valid for one year at Long Point location
  • Free Pizza for Life from Shoot The Moon
    All investors at $1,000 and above will receive 1 Free Pizza a Week for Life from Shoot The Moon! (*Details below)
Invest

$2,500+

  • Your name on the investor wall
  • Set of four STM pint glasses, set of four STM stemless wine glasses
  • STM Insulated party tote, STM bar towel
  • Discount Card: 12.5% off, valid for one year at Long Point location
  • Free Pizza for Life from Shoot The Moon
    All investors at $1,000 and above will receive 1 Free Pizza a Week for Life from Shoot The Moon! (*Details below)
Invest

$5,000+

  • Your name on the investor wall
  • STM Insulated party tote, STM bar towel
  • Discount Card: 12.5% off, valid for one year at Long Point location
  • One STM Yeti beer cup, one STM Yeti wine cup
  • Discount Card: 5% off FOR LIFE at all STM locations
  • Free Pizza for Life from Shoot The Moon
    All investors at $1,000 and above will receive 1 Free Pizza a Week for Life from Shoot The Moon! (*Details below)
Invest

$10,000+

  • Your name on the investor wall
  • One pair of STM pint glasses, one pair of STM stemless wine glasses
  • STM Insulated party tote, STM bar towel
  • Discount Card: 5% off FOR LIFE at all STM locations
  • Two STM Yeti beer cups, two STM Yeti wine cups
  • Discount Card: 15% off, valid for one year at Long Point location
  • Private dinner with founders of STM
    Timing TBD due to COVID-19
  • Free Pizza for Life from Shoot The Moon
    All investors at $1,000 and above will receive 1 Free Pizza a Week for Life from Shoot The Moon! (*Details below)
Invest

$15,000+

  • 2 tickets to Investor Grand Opening Party
    Timing TBD due to COVID-19
  • Gift Card: $50 valid at Long Point location
  • Your name on the investor wall
  • Gift Card: $10 valid at any location
  • Gift Card: $25 valid at any location
  • One pair of STM pint glasses, one pair of STM stemless wine glasses
  • STM Insulated party tote, STM bar towel
  • Discount Card: 5% off FOR LIFE at all STM locations
  • Two STM Yeti beer cups, two STM Yeti wine cups
  • Discount Card: 15% off, valid for one year at Long Point location
  • Private dinner with founders of STM
    Timing TBD due to COVID-19
  • Free Pizza for Life from Shoot The Moon
    All investors at $1,000 and above will receive 1 Free Pizza a Week for Life from Shoot The Moon! (*Details below)

Details of the Free Pizza program:

Investors at the $1,000 level and above will receive 1 free pizza per week, for life!

  • Qualified investors will receive an STM Free Pizza card that entitles the holder to a monthly credit of $52 (this is calculated based off of 1 pizza per week, a $13 value).
  • Free pizza program applies to any of our 12-inch Specialty Pizzas (credit cannot be applied to alcohol).
  • This credit will be automatically refreshed and reset once a month.
  • The STM Free Pizza card will be made out in the investor's name and must be activated using the investor's phone number. (Cards not used for 6 months or longer will automatically deactivate but can simply be reactivated at any time over the phone.)

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Michael
I'm one of those pathetic low-carb individuals (don't get me started...trust me, I hate myself more than you can imagine). Any issue if I gift the bonus rewards to my best friend instead of being in my name? Think this would be an awesome Christmas p ...
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