Second location for the successful Vidorra restaurant brand
Modeled after the popular original location in the Deep Ellum district of Dallas
Located in Village on the Parkway in Addison, a popular shopping hub in an area experiencing massive growth, with demographics supporting a premium price point
Featuring a consistent dining experience and menu across both locations to serve an established customer base
Attractive financials, supported by strong demographics
Projected sales exceeding $5M in the first year
Investors will receive 5% of monthly revenue until they have received a 1.45x multiple on their investment
Existing location of Vidorra currently generates approximately $7.6M annually
Milkshake Concepts has a strong track record of successful brands
Heavily focused on customer experience, elevated presentation and atmosphere
Portfolio of brands including Citizen, Stirr, and recently acquired Serious Pizza are all well-established in Dallas
Vidorra VOP LLC
Type of Offering
(Reg CF & Reg D)
NextSeed Securities, LLC
|Min Individual Investment|
|Raised to date|
$19,300 (under Regulation Crowdfunding)
$7,900 (under Regulation D)
|Type of Securities||Revenue Sharing Note|
|Revenue Sharing Percentage|
Up to 5%
Revenue Sharing Percentage means 5.0% of each month’s monthly revenue.
|Security Interest||Blanket lien on all assets of the debtor|
|Ownership % Represented by Securities|
0% equity interests in the Issuer or any voting or management rights with respect to the Issuer as a result of an investment in Securities.
|View the Issuer's SEC Form C filing|
Acclaimed hospitality group Milkshake Concepts is bringing another location of Vidorra to Addison, an affluent suburb of Dallas with a heavy concentration of young professionals. Already successful in the resurgent Deep Ellum neighborhood of Dallas, Vidorra Addison will be modeled after the menu and atmosphere of the popular original location.
Vidorra, meaning “the good life” in Spanish, will feature a vibrant, authentic Mexican menu and full bar. With their second Vidorra location, Milkshake Concepts aims to replicate the look and feel in a new setting, with outdoor patio seating for lunch, brunch, happy hour, dinner, and late-night dining.
Milkshake Concepts has a reputation for creating an exciting and unique total dining experience, something they execute in all of their brands with exceptional results. A strong emphasis is placed on curating the ideal customer experience, from the atmosphere to the stylish presentation of the food and drinks.
The first Vidorra location in Deep Ellum has been a true proof of concept, grossing approximately $6 million in revenue in 2019. It surpassed all projections in what is generally considered a saturated Tex-Mex market.
Milkshake Concepts saw an opportunity to replicate the success of their first Vidorra brand restaurant in a new, rapidly growing area. They aim to capitalize on the momentum of Vidorra in Deep Ellum by bringing a second location into Addison, an affluent Dallas suburb.
The popularity of Vidorra lies in the attention to detail to each aspect of the dining experience.
Milkshake Concepts’ restaurants focus on 5 key consumer “experiences”:
They aim to make each experience memorable, offering unique events like “No Siesta Sundays” and DJs that draw crowds for late night drinks. Vidorra has become a popular destination for happy hour and late night specials, as well as private events for all occasions.
The menu at Vidorra Addison will be a celebration of Mexican food and drink. It features a seasonal, curated menu using local ingredients where possible. Authentic dishes like ceviche and quesadillas appear alongside creative twists like Mexican chicken and waffles. For brunch, try the grown-up version of a childhood classic they call Boozed Up Cereal - Rum Horchata with Cinnamon Toast Crunch. The broad menu offers something for everyone, and Vidorra aims to elevate the experience of eating each dish. The queso, for example, is served in a 400-degree molcajete bowl to keep it warm for up to 30 minutes.
Complementing the food is a large selection of Tequilas and unique cocktails you’ll only find at Vidorra. Order a tequila flight or a house margarita (The Vidorrita) - generously sized in custom glasses sourced from Mexico. They also offer craft beer, Mexican beer, and wine.
Vidorra Addison will be open for brunch, lunch, dinner, and late-night.
Milkshake Concepts is committed to providing the ultimate dining experience through creating authentic ambiance and food. Vidorra Addison features Mexican cuisine, and the interior of the restaurant reflects the bold, colorful style of Guadalajara. Many of the furnishings, accents, and even dishware are sourced from Mexico to enhance the look and feel.
Equally appealing for date night or a workplace event, Vidorra Addison has a lively atmosphere suited for all types of gatherings. The outdoor patio will be an extension of the indoor space in aesthetics and serves as a relaxing place to have brunch or late night drinks.
The Milkshake Concepts hospitality group is comprised of passionate team members who are all committed to the same mission: to create a memorable dining experience.
For the opening Vidorra Addison, the experienced management team from Vidorra in Deep Ellum will be transferring to open the new location.
Vidorra is their third successful concept (other brands include Stirr, Citizen and Serious Pizza) and has quickly become one of the most buzz-worthy Mexican restaurants in the Dallas area. Milkshake’s team structure is what allows them to ensure consistency in quality across all brands, spearheaded by Co-Founders Imran Sheikh, James Faller, and Asim Sheikh. They have an in-house Culinary Director, sales and marketing, and a creative team.
The Milkshake Concepts family of brands:
Together, this talented team has developed a program for the leadership at each location called “Milkshake University” - a 6-week training course to provide them with all the tools they need to operate a successful restaurant. This standardization and consistent execution is a hallmark of Milkshake Concepts’ operation.
Business Address: 5100 Belt Line Rd, Dallas, TX 75254
Vidorra Addison will be located in the bustling Village on the Parkway in Addison, TX. The energetic atmosphere makes it a welcome addition to the already established dining and entertaining market in that area. Vidorra’s concept is unique, and there is little competition in the surrounding neighborhood for a Mexican dining experience of this caliber.
The population has been steadily growing in Addison since 2010, and over the past few years it has experienced a surge of residential and commercial growth. New apartment complexes and mixed use developments are coming to the area as well as a huge addition at Addison Airport in response to the growth. The nearby, 321 unit Elan Addison Grove complex opened last fall.
Originally from London, Imran Sheikh serves as CEO of Milkshake Concepts and brings a wealth of industry experience from his previous venues and business endeavors. With a background in management consulting and finance, Imran was instrumental in the growth of a 22-venue hospitality group that resulted in over $150M in sales.
James Faller serves as the COO of Milkshake and brings over seventeen years of experience in the food and beverage industry, including tenure with Restaurants Unlimited and Buffalo Wild Wings.
Asim serves as the group’s CMO and has deep history in Dallas nightlife. A resident of Dallas for over twenty years, he has owned, operated and marketed several successful venues, as well as the prominent marketing agency, Access Dallas.
Tommy brings ten years of experience as an Executive Chef for Club Corps of America plus 20 years of experience as a top-ranking Regional Manager with Buffalo Wild Wings. He coaches, leads and directs the day- to- day for Milkshake Concepts with his immense knowledge of both BOH and FOH operations.
Rodman is a graduate of Johnson & Wales University with over 20 years of Executive Chef experience in some of Dallas’ most reputable restaurants. He was nominated for Chef of the Year in Dallas 2019 and is a TCA/ACF Culinary Visions Gold Medal winner. Chef Shields is responsible for the food and beverage programs at Milkshake Concepts.
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