WFBC will fulfill an emerging need in the Texoma region, an open-to-all craft brewpub. Local residents will come to enjoy their hometown ales just as their city is seeing a commercial boom.
Similar sized towns with comparable demographics in Texas have proven to easily support brewpubs of this size. Given these comps between patrons and its distribution, WFBC expects to see annual sales nearing $1M in the next five years.
Revenues will be primarily driven through on-site beer sales, distribution of the product throughout the region, and additional food and beverage sales in the taproom. Families will be encouraged to enjoy WFBC together. The space and layout will be designed as a family-friendly destination, complete with games and outdoor playscapes for the under-21 set.
On the cost side, labor demands have been reduced through operational efficiencies built into the business. The brewing process has been developed with a fully automated system, allowing an individual to brew a batch alone. Further, counter order service in the taproom, a permanent food truck and a contracted distributor will also ensure that labor costs are comparatively low.
The brewery has also reached a generous “lease-to-own” agreement on the brew system. The arrangement allows for a flexible first year in which WFBC will only be paying interest on the equipment.
WFBC will also have the benefit of a graduated scale on rent, keeping costs especially low in the first nine months.
Numbers have shown that the craft brewing industry sees fairly level sales throughout the year, including times when other industries hurt badly (i.e. the recession). The beer trend has slowed only slightly as 35-44 year old consumers are migrating to wine and spirits. Aware of this and committed to serving the whole community, the taproom will also serve wine and food. Discussions have started on distilling liquor in the future.