Creating fashionable solutions for women actively breastfeeding or pumping and returning to work or resuming an active lifestyle
Meeting the growing demands of an under-served market
Currently serving two key markets
Founder Nargis Mougey is a decorated veteran of the United States Army and has unique insight into the needs of an active mother
Type of Offering
NextSeed Securities, LLC
|Min Individual Investment|
|Raised to date|
|Type of Securities|
|View the Issuer's SEC Form C filing|
Zanbazan founder Nargis Mougey is a mother, United States Army veteran, and first-generation immigrant. During Mougey’s service in the US Army, she commanded an all-male field artillery unit. Following her maternity leave, Mougey was acutely aware of the fallibility of postnatal and breastfeeding/pumping clothing, especially for women returning to an active lifestyle.
She endeavored to discover and create a better way forward for new mothers. With a nod to her familial heritage, Zanbazan (pronounced zahn-ba-zahn), Dari Persian for “woman-to-woman” was formed.
Determined to find a solution without compromise, Mougey developed the now patent-pending design system that’s set to transform the nursing and pumping experience for new mothers. While the garments available on the current market have snaps and side zippers, they all expose some skin; certainly not ideal for women in the military or in many public or professional environments.
Mougey fashioned a double-sided and closed-in solution with the zipper hidden beneath the pleat of the garments. When the initial prototype was created, she began wearing it in the field to ensure capability and quality. Satisfied with the system’s performance, the vision for the collection began to take shape and now Zanbazan is primed to revolutionize fashion and function in the postnatal garment industry.
Zanbazan is offering this investment opportunity as a “SAFE.” SAFEs (Simple Agreement for Future Equity) are neither a debt instrument nor an equity investment. The unique structure of a SAFE removes the threat of insolvency while providing the investor the opportunity to receive shares at a discount in a future equity round.
Learn more about SAFEs in NextSeed’s Education Center.
The funds from the NextSeed campaign will go directly towards manufacturing, marketing and working capital for launching Zanbazan.
Maternity wear is a $2 Billion market in the US alone and is quickly headed towards $10 Billion globally. While the growth of this market has been focused on serving women during their pregnancy, there remains a largely underserved market of women that are demanding better options for stylish and functional apparel after birth.
As the gender gap shrinks and professional opportunities for women continue to expand, new mothers are now returning to the workforce more than ever. In conjunction with this trend, women are returning to work with a desire to continue breastfeeding their babies.
Research has shown the multitude of health benefits of nursing, and moms are now breastfeeding at a higher rate and for a longer period, post-pregnancy. Data from the CDC has shown continued growth in nationwide trends of breastfeeding. In 2015, 83.2% started with breastfeeding (vs. 76.1% in 2009), 57.6% were breastfeeding after 6 months (vs. 46.6% in 2009), and 35.9% were breastfeeding at 12 months (vs. 24.6% in 2009).
With this desire, the need for discrete yet fashionable style options is at an all-time high. Nearly 4 million births occur each year in the US alone, with 845,000 women actively breastfeeding when they return to work.
Because of the founder’s position as a former commanding officer in the US Army, she was readily able to identify a significant gap in the current breastfeeding apparel market from a very unique perspective. With Zanbazan’s one-of-a-kind, patent-pending design, no other brand can satisfy this need for new mothers in this way. While ideal for women in the military reporting for duty, the stylish versatility of the collection is also perfect for civilians, seamlessly translating breastfeeding and pumping to life on or off base.
Created with the budget of working women in mind, the timeless silhouettes can be worn well after breastfeeding, making the garments, in general, a solid investment for the postnatal consumer.
With a competitive price point, Zanbazan will appeal to a wide demographic of new mothers. The brand will launch a pre-order campaign to maximize sales and heighten brand visibility. The athletic wear, blouses and dresses are all currently ready to hit the market with more items to be introduced in the near future.
Once the utility and design patents are approved, Zanbazan will look towards forging licensing agreements with high-volume retailers such as Banana Republic and The Gap in order to integrate the patent-pending technology into even more styles and brands.
Be it business, social, or recreational, the Zanbazan designs address the needs of any work or play environment. Additionally, these timeless dresses, blouses and recreational pieces can continue to be effortlessly worn when breastfeeding has ended. The quality, capability and performance of the Zanbazan garment is a game-changer, not only for the market but for new mothers everywhere.
Three initial designs
Future design applications
Zanbazan’s marketing will focus on the new mother and the family and friends of a new mother. To maximize the potential reach for this new clothing technology, Zanbazan has retained the services of marketing agency Oostas to manage all digital media and provide ongoing search engine optimization (SEO) services for Zanbazan. Additionally, the brand will leverage social media platforms and word of mouth to market the company and its products.
Zanbazan is the perfect candidate to partner with related maternity companies (e.g. breast pump companies) as well as social media influencers and “mom bloggers.” Initial orders will be delivered directly through the Zanbazan website as well as e-commerce partners such as Amazon and eBay. However, moving forward, the goal is to be sold through brick & mortar retailers such as Target and the Army and Air Force Exchange.
Nargis Mougey attended the United States Military Academy at West Point and was commissioned as a Field Artillery Officer. She was the 1st female cannon platoon leader to the Army’s only Airborne M777 unit. In addition to her undergraduate degree and decorated service in the Army, Mougey holds two Master’s degrees (an MBA and Masters in Kinesiology). Mougey currently teaches in the Department of Physical Education at the United States Military Academy at West Point, NY.
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